How to Increase Affiliate Conversions [7 Proven Ways]

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Affiliate conversion rate optimization is one of the best and most cost-effective methods of boosting your affiliate sales.

That’s primarily because CRO doesn’t involve acquiring new customers but rather improving mostly on-page elements that would convert a higher percentage of your already existing leads into buyers.

While there are tons of methods to increase your affiliate conversions, in this article, I’ll share with you seven beginner-friendly ones I’ve tried and tested myself over the years:

  1. Split testing
  2. Use visual media
  3. Publish product reviews
  4. Employ bars and banners
  5. Implement exit intent pop-ups
  6. Track your metrics
  7. Leverage social media ads

Let’s take a closer look.

1. Split Testing

Split testing (a.k.a. A/B testing or multivariate testing) is one of the most efficient methods for increasing affiliate conversions.

The process consists of serving your audience two different versions of an entire web page or page element to determine which generates the highest conversion rates.

To give you an example, let’s say that you have a landing page with a yellow call-to-action button that converts at 10% and you’d like to find out whether, and how much, changing the button’s color to red would increase or decrease your conversion rates.

To do that, you simply create a variation of that same landing page that has a red call-to-action button and you serve it to half of your users, usually by using some kind of A/B testing software.

After running this experiment for a month, you discover that the red button converts at 20%, so you decide to permanently change its color from yellow to red.

The more split-testing experiments you run, the more accurately you’ll be able to identify customer engagement problems and make informed decisions regarding changes that could significantly improve your conversion rates.

Besides boosting the conversion rates of a website, web page, or web element, A/B testing can also be leveraged towards improving the affiliate conversions of social media posts, paid ad campaigns, marketing emails, etc.

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2. Use visual media

Another way to improve your affiliate conversions is by incorporating relevant media into your content, such as:

  • Images
  • Videos
  • Infographics
  • etc

Adding visual elements when appropriate, will make your content much more readable, engaging, and appealing, especially to mobile users.

Moreover, many studies have shown that content with relevant visual elements can deliver anywhere between five to ten times higher conversion rates than plain text.

3. Publish product reviews

An additional great approach to increasing your affiliate conversions is writing and publishing product reviews.

According to GlobeNewswire, 95% of online consumers pay close attention to reviews before purchasing a product.

Such people are inherently much closer to converting and making a purchase than, let’s say, those who’re still in the phase of trying to figure out how to solve the problem they’re facing.

Moreover, product reviews can expand your website’s organic reach and subsequently, facilitate your overall SEO efforts.

Furthermore, you can also leverage product reviews toward creating product roundups.

Based on Affilimate, product roundups have the potential to deliver hundreds of times higher conversion rates than plain product reviews.

Lastly, product roundups can help you determine which of the affiliate products you endorse are in higher demand so that you can start devoting more of your resources to promoting them, rather than others that might not perform as well.

4. Employ bars and banners

A reason your affiliate conversions aren’t as high as you’d like might be that your website lacks apparent CTAs.

To counter that, you can start conducting your affiliate promotions on global floating bars and banners placed on your website’s sidebar or throughout your content.

According to Popup Maker, floating bars can increase affiliate conversions by up to 845%.

Sidebar banners are definitely not as effective mostly because nowadays, the majority of web traffic is generated via mobile devices where sidebars are usually hidden.

A word of caution…

Avoid filling your website with many floating bars and flashy sidebar banners, or else you’ll probably end up damaging its overall user experience and hurting your conversion rates.

5. Implement exit intent pop-ups

An exit intent pop-up is a type of popup that’s displayed when a user attempts to close or navigate away from your website.

Exit popups are excellent at capturing the attention and converting visitors that would otherwise leave your business empty-handed.

According to Venture Harbour, utilizing exit popups could boost your affiliate conversions by an average of 5-10%.

Exit intent pop-ups usually consist of captivating imagery and text along with a clear-cut CTA that directs users to an informational article, a sales page, an affiliate product, an email list, or practically any resource that’s meant to convert them into buyers.

For example, let’s say your affiliate website focuses on promoting a SaaS product that helps people manage their finances.

Your exit popup could gear towards enticing those who’re about to leave your website to purchase your product by providing a substantial discount, strong social proof, or access to a free trial.

Ideally, you should A/B test your popup to determine what performs the best.

Please note that exit-intent popups don’t get served to mobile users because mobile devices can’t track exit triggers

6. Track your metrics

Tracking your metrics is crucial to being able to maximize your affiliate conversions.

Some of the metrics you need to pay close attention to are:

  • Click-through rate (CTR)
  • Bounce rate
  • Time on page
  • Return on investment (ROI)
  • New visitor conversion rate
  • Returning visitor conversion rate

All of those metrics can be gathered via Google Analytics.

On top of that, you can also start tracking your affiliate links through the affiliate dashboard of each merchant whose products you promote.

Once you’ve got your hands on all the required data, you need to figure out how to summarize, analyze, combine, and compare it to draw conclusions regarding the behavior of your website traffic and how to turn it into actual sales.

7. Leverage social media ads

Last, but not least, an excellent way to increase affiliate conversions is by leveraging social media ads.

Unlike traditional advertising methods, social media ads allow you to reach out to specific target groups based on demographics, location, interests, internet activity, etc.

This way you can get your affiliate business in front of social media users who are highly likely to be interested in finding out more or purchasing the affiliate products or services you promote.

Each social media platform consists of different types of audiences that have different needs, so you might have to experiment with a few of them before you find which one delivers the best results for your business.

Paid social media ad campaigns can be costly but they have the potential of drawing highly targeted traffic to your affiliate offers instantaneously.

Affiliate Marketing FAQs

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Conclusion

Many seasoned marketers claim that the hardest part of achieving affiliate success is acquiring traffic.

However, the more experience I gain in affiliate marketing, the more convinced I become that its most challenging aspect is converting the traffic you receive into actual paying customers.

As such, I strongly believe that investing resources in optimizing your affiliate conversions is vital to maximizing your income as an affiliate marketer.

Hopefully, the seven tips I shared with you in this article will help you improve your affiliate conversions, boost your affiliate sales, and attain higher returns on the time and effort you invest in growing your business.

 

If you have any questions or require further help, leave a comment right below or contact me right here, and I’ll do my best to get back to you as soon as possible.

Happy converting!

Harry, Founder & Creative Director at dearboss-iquit.com

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

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