The Affiliate Lab Review [2020]: You’d Better Check This Out

The Affiliate Lab Review [2020] You'd Better Check This Out

If you recently came across The Affiliate Lab and you’re in search of more information about the course, then you’re in luck!

This Affiliate Lab Review is dedicated to providing you with all the information you need to make a 100% informed decision about whether The Affiliate Lab is worth your time, attention, and money or not…

Some of the things that I’m going to be covering here include:

  • What Is The Affiliate Lab About?
  • How Does The Affiliate Lab Work?
  • Who Is The Affiliate Lab For?
  • What’s Inside The Affiliate Lab?
  • How Much Does The Affiliate Lab Cost?
  • The Affiliate Lab’s Pros and Cons
  • Is The Affiliate Lab a Scam or Suggested?

In addition, I’ll let you know about the affiliate course that helped ME go from zero to earning a full-time income online so if you are interested in checking that out, make sure to stick around…

Without further ado, let’s get started.

Table of Contents


The Affiliate Lab Overview

Name of Product: The Affiliate Lab

Owners: Matt Diggity


  • one-time payment of $997
  • two payments of $597 billed 30 days apart ($1194 total)

Official Website:

Suggested? Yes!

  • Successful Creator
  • Tons of Success Stories
  • Built Upon Data
  • Active & Populated Community
  • evergreen
  • Dozens of DFY Templates
  • A Lot of Positive Feedback

Jump to the Pros Section

  • New Kid on the Block
  • Kinda Pricey to Join
  • Added Expenses
  • No Free Trial
  • No Refunds

Jump to the Cons Section


What is The Affiliate Lab About?

The Affiliate Lab is a course that teaches about building, ranking, & monetizing high-authority, affiliate marketing websites, which you’ll then be selling for $100,000+

Now, I completely understand that such a claim might sound quite absurd but believe me, it’s not…

You see, affiliate websites sell for 20-40x their monthly revenue.

This means that all you have to do to end up selling an affiliate website for $100,000 is to scale it until it generates $2500-$5000 per month.

Right below you can take a look at some stories of people who have sold websites they created with the help of another affiliate course called “Wealthy Affiliate”, for tens of thousands of dollars

Anyway, back to The Affiliate Lab…

The course was created by a well-known SEO marketer and entrepreneur, Matt Diggity.


Who is Matt Diggity?

Matt Diggity Owner of The Affiliate Lab
Matt Diggity - Owner of The Affiliate Lab

Matt Diggity used to work as an electrical engineer for a startup company – a dead-end, non-fulfilling, 60-hour-per-week job which he hated as it was leaving him constantly drained and burned out.

In 2009, after reading Tim Ferris’s The 4-Hour Workweek, Matt decided to start leveraging affiliate marketing and SEO towards creating a passive income online which would eventually completely replace the income of his engineering job.

2 years and a couple of failed websites down the road, Matt achieved his goal, quit the 9-5 rat race, became a full-time digital marketer, and started living the laptop lifestyle.

Eventually, Matt found out that there were people who were selling, or else “flipping”, their affiliate websites for up to 40 times their monthly profit.

Matt decided to start experimenting with selling some of his own affiliate sites as well, so he bundled 3 of them into a package deal and put them up for sale…

He ended up selling them for a $100,000 profit.

A year later, he sold a couple more of his websites for $300,000+

After having achieved such success online, Matt decided to put together a course that would teach other people about all the techniques and strategies he used to rank and flip his own affiliate websites for hundreds of thousands of dollars.

And this is how The Affiliate Lab was born.

In the video right below, Matt shares a little bit more about himself and The Affiliate Lab, so make sure to give it a watch before moving any further.

Who is The Affiliate Lab For?

The Affiliate Lab is mainly addressed to those who:

  • Want to quit the 9-5 rat race and be the boss of themselves
  • Work a part-time job and would like to supplement their income
  • Are after living the “laptop lifestyle” (working from anywhere and anytime they want)
  • Aspire to become entrepreneurs
  • Would like to create a source of passive income online
  • Would like to build an SEO agency
  • Are complete newbies to making money online
  • Have tried and failed due to following incomplete/wrong training
  • Aren’t tech-savvy
  • Are more advanced and want to up their game and scale their business

If you’re not quite sure about whether The Affiliate Lab is the right money-making opportunity for you, I strongly suggest that you attend this free webinar, whereas Matt goes into much more detail about what his course has to offer.

Who is The Affiliate Lab NOT For?

The Affiliate Lab is definitely NOT for those who:

  • Aren’t able/willing to invest some money in the course
  • Expect that they’ll make $1000s fast and without effort
  • Have bought similar courses in the past but never took any action
  • Hate taking monetary risks
  • Usually give up at the first setback or failure
  • Won’t devote at least 1 hour/day to utilize the course

If one or more of the instances mentioned right above apply to you, then chances are that The Affiliate Lab is NOT for you…

Nonetheless, instead of leaving right away, I suggest that you check out The Best Affiliate Marketing Courses to Make Money Online in 2020.

Who knows, you might find an affiliate course that suits you better in there.

What’s Inside The Affiliate Lab?

Here’s an overview of everything you’ll get if you join The Affiliate Lab:

Let’s dig a little deeper, shall we?

The Affiliate Lab Core Training

The Affiliate Lab’s Core Training consists of 180+ videos that range from 10 to 70 minutes each and take you by the hand and walk you through the entire process of building and scaling an affiliate marketing website, such as:

  • Selecting your niche using the Niche Grading Tool
  • Building a website from scratch
  • The Recursive Keyword Research process
  • Constructing your site’s architecture for better results
  • Content production & outsourcing
  • Onsite & offsite optimization
  • White & grey-hat link-building
  • Anchor text mastery
  • & more

Affiliate Lab’s Core Training contains only the best practices and strategies that have been proven to work based on Matt’s years of research and testing on hundreds of websites in multiple niches.

According to Matt:

If something is in The Affiliate Lab, it’s not because I or someone else said so, but because it’s been tested and proven to work on hundreds of sites beforehand. 

Lastly, within The Affiliate Lab’s Core Training, you’ll also get to watch over Matt’s shoulder while he builds a brand new affiliate site from scratch.

Conversion Rate Optimization for SEOs

Conversion Rate Optimization means significantly boosting your affiliate earnings by making little changes to various aspects of your website.

For instance, within this training module, Matt reveals to you

  • 5 power words that you can use in your titles to dramatically increase your click-through rates
  • The simple element that can increase engagement by 11.12%
  • The free WordPress plugin that can boost your sales by 7.65%
  • 3 psychological tricks that convince people to buy your products
  • & much more…

Dedicated Support

The Affiliate Lab offers dedicated support to all its members.

If you

  • get stuck and need help to get back on track
  • come across technical difficulties or other issues
  • have any questions regarding the training
  • or whatever else

you can contact The Affiliate Lab’s support team through email and they’ll get back to you ASAP (they usually respond within 1-2 hours).

Having a dedicated support team watching your back is definitely going to make your entire journey a whole lot smoother.

Private Facebook Group

In addition to its dedicated support team, The Affiliate Lab offers access to a private, members-only Facebook group whereas you can 

  • interact with other members of the course
  • receive answers to your questions
  • share your wins & failures
  • seek support & motivation
  • gain feedback & inspiration
  • etc

According to Wikipedia and Psychology Today, being part of a community of like-minded improves your motivation, decreases frustration, makes you happier, and helps you cope with negative emotions.

The Affiliate Lab Bonuses

Once you sign up for The Affiliate Lab, in addition to the

  • Affiliate Lab Core Training
  • Conversion Rate Optimization for SEOs
  • Dedicated Support
  • and Private Facebook Group

you’ll also get your hands on the following 12 Bonuses:

BONUS #1: The Kitchen Sink Module

The Kitchen Sink training module reveals several techniques that Matt uses to get sites that don’t perform well unstuck, such as

    • Improving your content
    • Interlinking
    • The “Set Up” Technique
    • Mark-up injections
    • etc

BONUS #2: The Flip Lab

The Flip Lab is a complete course that teaches about the ins and outs of buying and selling affiliate websites, created by Gregory Elfrink of Empire Flippers.

Some of the things that you’re going to learn here include:

    • The insider secrets of flipping websites (by brokers themselves)
    • The 4 things that get website buyers salivating
    • The 7 factors that can ramp up your site value from 20x up to 50x
    • When is the best time to sell? 4 tell-tale signs
    • Devalued from 300k to 100k overnight. How to keep your site safe
    • Timeline: Exactly what to do 12, 6 & 3 months before selling
    • Behind the scenes of real flips, and what you can learn from them
    • & much more

BONUS #3: The Beginner’s Lab

The Beginner’s Lab takes you by the hand and walks you through the very basics of building a brand new website completely from scratch, such as

    • Purchasing a hosting plan & a domain name
    • Setting up your WordPress website
    • Installing plugins
    • Connecting Google Analytics and Google Search Console

If you’ve never built a website before, you’ll definitely find this bonus invaluable.

BONUS #4: Featured Snippets Module

Right now, featured snippets, or else “Google’s position #0”, are the holy grail of rankings.

That’s because if your website or content acquires a featured snippet, it can jump from the 10th to the 1st position of the SERPs literally overnight.

The Featured Snippets Module focuses on teaching how to create content that will conquer Google’s position #0 as well as how to “steal” that position from competing websites.

Some of the things you’re going to be taught by this bonus include:

    • 5 steps that take away the featured snippets from your competitors
    • The 2 biggest mistakes that keep you from getting the featured snippet
    • 5 things to do if Google refuses to feature your site on position 0 
    • & more

BONUS #5: White & Grey-Hat Combos

Reveals several white & grey-hat techniques towards getting your websites to rank in high positions of the SERPs fast without running the risk of getting penalized by Google.

BONUS #6: Outreach Masterclass

The Outreach Masterclass consists of a whopping 65+ videos that revolve around white-hat link-building techniques and practices, such as

    • 10 creative ways to outreach and get a flood of links
    • Just an email away: Exactly what to say to get links
    • A simple way to manage outreach without losing your mind
    • etc

This bonus is basically a complete guide to conducting outreach for attracting backlinks to your website the right way.

BONUS #7: Authority Blueprint

Matt’s blueprint to transforming small niche websites to high-authority ones that rank on the first page of Google for thousands of different keywords.


    • How to transform a niche site into an authority site
    • The ideal site architecture that the most successful sites on the internet use
    • Smart and practical time management for huge website owners
    • The 6 deadly authority site pitfalls to avoid
    • & much more

BONUS #8: Email Marketing Masterclass

Teaches you how to significantly boost your affiliate site’s passive income by leveraging email marketing.

What you’ll learn:

    • How to create high-converting lead magnets
    • What never to write in an email
    • How to get your emails delivered, read and acted on
    • Increase your leads and profits with FB ads
    • etc

BONUS #9: How to Stay #1

Getting your content to rank #1 is one thing, but actually maintaining that #1 position is a whole other as there’ll always be other sites that’ll attempt to outrank you.

This bonus teaches you how to secure and maintain all your #1 rankings and protect your content from being outranked with minimal effort.

BONUS #10: Onsite SEO Checklist

A checklist outlining several on-page SEO practices, including:

    • Adding Images and Videos
    • Including the right schema markup
    • Setting up your table of contents
    • etc

BONUS #11: Offsite SEO Checklist

A checklist outlining several off-page SEO practices, including:

    • Creating a Google Persona
    • Setting up your social media pages
    • Using local citations
    • Link-building
    • etc

Both the Onsite & Offsite Checklists are the same checklists Matt uses to rank his own and his clients’ websites.

BONUS #12: The 6-Figure Flipper Club

Once you sell one of your affiliate websites for $100,000+ you are eligible to join The 6-Figure Flipper Club.

The 6-Figure Flipper Club is a Private Facebook group that consists of several successful affiliate marketers who every couple of months, get on a scheduled call and discuss:

    • Advanced strategies for building & selling websites
    • Mistakes and setbacks
    • The latest SEO & internet trends
    • & more

How Much Does The Affiliate Lab Cost?

The Affiliate Lab offers 2 different payment options

  1. A single payment of $997
  2. Two payments of $597 billed 30 days apart

The Affiliate Lab Pros

1 • Successful Creator

Matt Diggity is considered among the most prominent affiliate & SEO marketers in the world with a proven track record of building multiple high-authority websites in various niches and then selling them for hundreds of thousands of dollars (image below).

Matt Diggity Website Flipping Earnings

On top of that, he is a very successful entrepreneur.

Besides The Affiliate Lab, Matt is currently running a handful of companies, including

  • LeadSpring
  • Diggity Marketing
  • The Search Initiative
  • and the Authority Builders

He is also an SEO consultant for large companies as well as the host of the annual Chiang Mai SEO conference which attracts 500+ attendees each year and features the world’s most successful SEO marketers.

Matt has also been featured by many giants in the online space, such as:

  • HubSpot
  • Forbes
  • New York Post
  • Empire Flippers
  • Etc

Frankly, if your goal is to build a 6-figure income online, Matt is one of the best people to learn from.

In fact, as you’ll discover right below, tons of Matt’s students have reported success after applying the techniques and strategies he shared with them within The Affiliate Lab.

2 • Tons of Success Stories

The Affiliate Lab Success Story 6
The Affiliate Lab Success Story 1
The Affiliate Lab Success Story 3
The Affiliate Lab Success Story 7
The Affiliate Lab Success Story 5

You can take a look at some more Affiliate Lab’s success stories -> right here.

More are being published within The Affiliate Lab’s private Facebook group day after day!

Important Note: The Affiliate Lab’s testimonials, case studies, and success examples may not reflect the typical purchaser’s experience, may not apply to the average person and are not intended to represent or guarantee that anyone will achieve the same or similar results. Truth is that most people will never act on the systems they buy, so most of the time their typical results are zero. The biggest factor to succeeding not just with The Affiliate Lab but with any other given high-quality system is your very own ability to follow through. There is no such thing as a magic bullet or shortcuts to earning money fast neither online nor offline. Your effort is the only factor that will determine your results.

3 • Built Upon Data

The Affiliate Lab hasn’t been built upon opinions, observations, rumors, or “expert” advice…

The course has been put together based on data-backed research conducted by Matt himself over a period of almost 10 years and contains only the techniques and practices that have generated results on hundreds of websites in a multitude of niches.

Anything that hasn’t been proven to work consistently is simply excluded from the course.

This means that with Affiliate Lab you won’t be wasting your time and energy on fruitless practices that get you nowhere near your financial goals.

4 • Active & Populated Community

The Affiliate Lab’s private Facebook group is pretty populated and active, currently consisting of 1500+ members from all around the world (image below).

The Affiliate Lab Private Facebook Group

This means that no matter what day or time it is, chances are that you’re always going to find someone in there to answer your questions, offer solutions to your problems, and get you unstuck promptly so you can continue working on your business without major interruptions.

Truthfully, being part of such a community could dramatically increase the chances and speed of your success.

Important Note: Always avoid courses that offer no community access or those with inactive & deserted communities… High-quality courses always come with populated & active communities.

5 • Evergreen

The internet landscape, in general, is constantly evolving.

New rules and practices rise daily to replace old ones…

What worked yesterday might not work today and what works today might not work tomorrow…

Matt does his best to keep The Affiliate Lab up to date based on the latest internet trends by regularly adding new content as well as updating, adjusting, and/or removing content that’s become obsolete.

Every single member of The Affiliate Lab is granted access to all of the course’s future updates & new pieces of content completely for free.

According to Matt:

If anything changes in the SEO world, the course changes with it.

Tactics and strategies that no longer work get cut and replaced by more powerful ones. With Affiliate Lab you’ll

  • always know what works
  • get the results of the latest successful tests
  • never waste your time on outdated SEO practices

6 • Dozens of DFY Templates

On top of everything else, upon joining The Affiliate Lab, you’ll get your hands on a number of DFY templates, including:

  • Onsite & Offsite SEO Checklists
  • Outreach Email Template
  • Influencer Pitch Template
  • Outsourcing Content Template
  • etc

Not only those templates will save you tons of time but they’ll also take away all the guesswork by revealing to you the exact same processes and procedures that Matt uses to build highly-profitable websites that people will be willing to purchase for $100,000+

7 • A Lot of Positive Feedback

The Affiliate Lab seems to be receiving quite a lot of positive feedback all around the web…

Here’s what some people have to say about the course:

The Affiliate Lab Testimonial 1
The Affiliate Lab Testimonial 4
The Affiliate Lab Testimonial 8
The Affiliate Lab Testimonial 3
The Affiliate Lab Testimonial 7
The Affiliate Lab Testimonial 6

The Affiliate Lab can really transform your business and your life. The program is already worth it’s $1,000 price tag, but the extra content really sweetens the deal. There’s guides, courses, playbooks, and checklist all included in the bonuses ensured to help you along your path with ranking affiliate websites. –

Matt Diggity’s Affiliate Lab is one of the most complete affiliate courses currently on the market. Whether you are new to building affiliate sites or have been doing it for a few yours, you won’t be disappointed with this course. –

I think Matt’s course is one of the few courses that really gets into the nitty-gritty details of on-page and off-page SEO and outreaching for backlinks. –

The Affiliate Lab Cons

1 • New Kid on the Block

The Affiliate Lab is a relatively new course in the affiliate marketing space…

The course was launched in late 2018 so at the time I’m putting together this review, it has been up and running for less than 2 years.

Now, this doesn’t mean in any way that The Affiliate Lab is low-quality or ineffective.

It’s just that it probably has a lot of room for improvement compared to other affiliate marketing courses that have been around for longer.

2 • Kinda Pricey to Join

The Affiliate Lab is rather pricey to join at either a one-time payment of $997 or two payments of $597.

And unfortunately, the course’s high admission fee is just the tip of the iceberg cost-wise, something that brings us to…

3 • Added Expenses

On top of The Affiliate Lab’s admission fee, you’ll also have to invest at least an extra couple of hundred dollars per month in purchasing a handful of tools that you’ll be using to build and scale your affiliate websites.

For instance, two things that you’ll need to buy right off the bat just to get your first website up and running are:

  • a domain name ($15/year)
  • and a hosting plan ($10/month)

In addition, within The Affiliate Lab’s training, Matt teaches you how to conduct keyword research & competition analysis using SEMrush which starts at $99/month.

Furthermore, Matt shows you how to build your websites with Thrive Architect which costs $19/month.

Matt also talks about outsourcing content which could set you back at least $50/month…

If you decide to leverage email marketing, you’ll need to purchase an autoresponder, most of which start at $19/month.

Another tool that Matt uses to conduct audits for his websites is Website Auditor which costs $10/month.

And the list goes on…

Now, truth is that you aren’t obligated to purchase all those tools since day #1 but if you want to maximize and expedite your results, you’ll eventually have to invest money in most of them.

4 • No Free Trial

Matt doesn’t offer a free trial for The Affiliate Lab.

Nonetheless, if you want to get a taste of what the course has to offer, I suggest that you start consuming his YouTube content.

The videos within Matt Diggity’s YouTube channel are pretty similar to the instructional videos within The Affiliate Lab, so you can basically consider them as your free Affiliate Lab trial…

If you enjoy Matt Diggity’s YouTube content, then chances are that you’re also going to enjoy the content within The Affiliate Lab.

5 • No Refunds

Matt offers no refunds for The Affiliate Lab.

If you didn’t like The Affiliate Lab for some reason and you’d like to get the money you invested in the course back, well, you can’t.

How to Join The Affiliate Lab?

Joining The Affiliate Lab is extremely simple…

  • First of all, click here to be redirected to The Affiliate Lab’s sales page
  • Click on the “Click Here to Enroll Today” button
  • Fill in your payment information
  • Select your payment plan
  • Check the “Yes, I will Take It!” box
  • Click “Order & Get Instant Access”

That’s it!

The Affiliate Lab Review Summary



TAL’s goal is to help you build websites which you’ll then be selling for more than $100,000



180+ video lessons, 12 bonuses, DFY templates, checklists, etc. Everything is data-driven.

Value for


Pricey to join. Probable added expenses. No free trial. No refunds.



Dedicated support team. Access to Matt. Populated & active private Facebook group.



Dozens of success stories and positive testimonials from members of the course.

Overall Rating


Is The Affiliate Lab a Scam or Suggested?

The Affiliate Lab is definitely NOT a scam…

In fact, most of those who have tried it, claim that it’s among the best affiliate marketing courses out there and frankly, I couldn’t agree more!

The course is built based on data gathered by Matt himself over almost a decade of extensive trial and error and contains solely those techniques that have been proven to consistently work.

This way Matt ensures that you won’t be wasting your time and energy on practices that generate little or no results whatsoever.

The 12 bonuses you’ll get upon joining The Affiliate Lab perfectly complement the course’s core training and are practically invaluable.

Frankly, most of them are so value-packed and complete that they could be easily sold separately, especially the Flip Lab and the Kitchen Sink Module.

At the same time, The Beginner’s Lab bonus walks you through the very basics of building and structuring a website so that you can get started on the right foot even if you are a complete newbie.

On top of everything else, The Affiliate Lab offers fast and effective support through email as well as through its active and populated private Facebook group.

Last but not least, despite the fact that The Affiliate Lab exists a little more than one year, it seems that it has already helped dozens of people build profitable affiliate websites which they then flipped for tens of thousands of dollars…

Basically, the biggest downside of The Affiliate Lab is its high admission price and the added monthly expenses for a handful of tools that you’ll need to build and scale your affiliate websites.

If what you’ve read until now sounds appealing to you, you can get started with The Affiliate Lab -> right here.

If you’re not 100% sure just yet, then I suggest that you go ahead and watch The Affiliate Lab’s Free Webinar -> right here.

I really hope that my Affiliate Lab review helped you make an informed decision about whether or not you should invest your time, money, and attention in this course.

If you have any comments, questions, or would like to share something with me regarding The Affiliate Lab, you are encouraged to leave a comment right below or contact me at

I’ll be more than happy to help you out!

Best wishes,


This Post Has 2 Comments

  1. f712c98562b6ee810c285ac329bb12d5?s=150&d=mm&r=g
    leval Ainah

    Thank you so much for your informative Affiliate Lab Review. I have learned a lot by reading it.

    Thanks for sharing.

    1. ae84edef8e6aa556cf4db3caa6a1817a?s=150&d=mm&r=g

      Hi Leval, I’m so glad that you found my Affiliate Lab Review informative and of value.

      My best regards,


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