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The Affiliate Lab Review: Is It Still Worth It In 2021?

The Affiliate Lab Review Featured Image

If you’re in search of more information about The Affiliate Lab, you’re in great luck!

This Affiliate Lab Review is dedicated to providing you with all the information you might possibly need to make a fully informed decision about whether The Affiliate Lab is worth your time, attention, and money or not…

Without further ado, let’s get started.

Table of Contents

The Affiliate Lab Overview

Founders: Matt Diggity
Price: $997 $797 (One-Time Payment)
Claim your $200 Discount
Product Type: Affiliate Marketing Course
Best For: Beginners/Intermediate/Advanced
Income Potential: Up to $100,000/Year
Official Website:
  • Successful Creator
  • Dozens of Success Stories
  • A Lot of Positive Feedback
  • Active & Populated Community
  • Evergreen
  • DFY Templates & Checklists
  • Unicorn of Affiliate Courses

  • Jump to the Pros Section
Suggested: Yes!
Overall Rating:

Best Affiliate Marketing Courses


The Affiliate Lab ($200 OFF)




Wealthy Affiliate (Free to join)






Best Affiliate Courses



$200 OFF




Free to Join





What is The Affiliate Lab?

The Affiliate Lab is an affiliate marketing course that teaches about building, ranking, and monetizing high-authority, affiliate SEO websites, which you’ll then be able to sell for tens of thousands of dollars.

In general, affiliate websites can be sold for 20 to 40 times their monthly revenue.

That being said, if you build an affiliate marketing website that generates $2500-$5000 per month, you can sell it for up to $100,000.

The Affiliate Lab was created by a well-known SEO marketer and entrepreneur, Matt Diggity.

Matt Diggity Owner of The Affiliate Lab
Matt Diggity - Owner of The Affiliate Lab

Matt Diggity used to work a dead-end, unfulfilling job that constantly left him drained and burned out.

In 2009, after reading “The 4-Hour Workweek” by Tim Ferris, Matt was determined to create a passive income online that would eventually enable him to escape the 9-5 rat race altogether.

Around that same time, one of his friends introduced him to SEO (Search Engine Optimization) and affiliate marketing.

Matt got hooked…

Two years and a couple of failed websites later, he was earning his living as a full-time affiliate marketer.

A while later, Matt discovered that there were online marketplaces where people were selling, or else “flipping”, their affiliate websites for up to 40 times their monthly profit.

At that point, he decided to start experimenting with selling some of his own affiliate sites…

He bundled 3 of them into a package deal, put them up for sale, and ended up selling them for a $100,000 profit.

Just a year later, he sold a couple more of his websites for over $300,000.

Thankfully, after having experienced so much success online, Matt decided to start sharing all the techniques and strategies he used to build, rank, monetize, and flip affiliate websites with anyone who might be interested in achieving similar results.

And this is how The Affiliate Lab was born.

In the video right below, Matt introduces himself and provides a bird’s-eye view of what The Affiliate Lab has to offer.

Who Is The Affiliate Lab For?

The Affiliate Lab is addressed to three kinds of people…

  1. Absolute beginners who’d like to build a sizeable source of passive income online with affiliate marketing
  2. Affiliate marketers who’ve given up due to being unable to reach success
  3. Intermediate & advanced affiliate marketers who want to take their affiliate business to the next level

Please note that The Affiliate Lab is NOT a push-button system that will magically funnel cash into your bank account without any effort on your part…

That being said, if you

  • are looking to get rich fast and effortlessly
  • lack patience 
  • tend to give up after the first setback
  • can’t handle failing
  • have bought similar courses in the past but never acted upon them
  • won’t devote at least 1 hour/day to utilize the course

then the chances of finding success in affiliate marketing are practically zero until you’ve completely reshaped your perspective.

What's In The Affiliate Lab?

Here’s an overview of everything you’ll get upon joining The Affiliate Lab:

Let’s dig a little deeper, shall we?

The Affiliate Lab Core Training

The Affiliate Lab’s Core Training consists of 180+ over-the-shoulder video lessons that cover from A to Z all the aspects of building and scaling affiliate websites, such as:

  • Selecting your niche
  • Creating & setting up your website
  • Optimizing your site’s architecture
  • Keyword research
  • Content production & outsourcing
  • Onsite & Offsite SEO
  • White & grey-hat link building strategies
  • & more

Each video lesson ranges from 10 to 70 minutes and outlines only affiliate techniques that have been proven to repeatedly generate substantial results after being extensively tested by Matt on hundreds of websites in a vast variety of niches.

According to Matt:

If something is in The Affiliate Lab, it’s not because I or someone else said so, but because it’s been tested and proven to work on hundreds of sites beforehand.

Dedicated Support

Despite the fact that The Affiliate Lab’s training is very well-structured and simple-to-follow, chances are that you’ll eventually get stuck, especially if you’re an absolute beginner…

For instance, you might come across technical difficulties that you can’t deal with by yourself…

Maybe you failed to grasp how a specific concept or practice works and you’re in need of clarifications…

Or maybe you’re not experiencing the results you expected and you need some expert feedback.

Whatever the case, whenever you need any kind of help, all you have to do is just email The Affiliate Lab’s support team and they’ll get you back on track in no time.

Having a dedicated support team watching your back is definitely going to make your entire journey a whole lot smoother.

The Affiliate Lab Bonuses

In addition to its core training, upon joining The Affiliate Lab you’ll also get your hands on the following 13 Bonuses:

BONUS #1: The Beginner’s Lab

The Affiliate Lab Beginner's Lab Bonus

The Beginner’s Lab is geared towards those who’ve never built a website before.

The module basically takes you by the hand and walks you through the fundamentals of building a brand new website from scratch, such as

  • Purchasing a hosting plan & a domain name
  • Setting up your WordPress website
  • Installing the right plugins
  • Connecting Google Analytics & Google Search Console
  • & more

BONUS #2: Private Facebook Group

The Affiliate Lab Private Facebook Group Bonus

The Affiliate Lab’s second bonus grants you access to a private, member-exclusive Facebook group which you can utilize towards

  • interacting with and learning from seasoned affiliate marketers
  • getting your questions answered by Matt or other members
  • sharing your wins & failures
  • receiving support & motivation
  • requesting feedback 
  • & more

According to Wikipedia and Psychology Today, being part of a community of like-minded individuals improves your motivation, decreases frustration, boosts happiness, and increases the chances of reaching your goals.

BONUS #3: Conversion Rate Optimization Masterclass

The Affiliate Lab Conversion Rate Optimization Bonus

Conversion Rate Optimization (CRO) is the process of increasing your affiliate sales by making little and quick tweaks to various aspects of your website, such as your article’s titles, your CTA (Call-To-Action) buttons, your content, etc.

This module is dedicated to teaching you about a handful of simple techniques to boost the rate at which your visitors convert to customers, including:

  • 5 power words that increase click-through rates
  • A simple element that can increase user engagement by 11.12%
  • The free WordPress plugin that can boost your sales by 7.65%
  • 3 psychological tricks that convince people to buy your products
  • How to keep your visitors glued until the CTA (Call-To-Action)
  • & much more

BONUS #4: Featured Snippets Masterclass

The Affiliate Lab Featured Snippet Masterclass Bonus

Right now, featured snippets, or else “Google’s position #0”, are the holy grail of rankings.

That’s because if your content acquires a featured snippet, it can jump from the 10th to the 1st position of Google’s search results literally overnight.

The Featured Snippets Masterclass focuses on teaching you tips and tricks on how to optimize your content for Google’s featured snippets, such as:

  • 5 steps to “steal” the featured snippets of your competitors
  • The 2 biggest mistakes that hold you back from getting the featured snippet
  • 5 things to do if Google refuses to feature your site on its position 0 
  • & more

BONUS #5: Authority Blueprint

The Affiliate Lab Authority Blueprint Bonus

The Authority Blueprint is Matt’s recipe for building high-authority websites that dominate the first page of Google for thousands of target keywords.

Some of the things you’re going to be taught within this module include:

  • Transforming a small niche site into a high-authority one
  • The ideal site architecture of the most successful sites
  • Smart time management tips for running high-authority websites
  • The 6 deadly pitfalls to avoid when building a high-authority site
  • & much more

BONUS #6: Website Flipping Masterclass

The Affiliate Lab Website Flipping Masterclass Bonus

The Website Flipping Masterclass is a complete course that reveals all the ins and outs of buying and selling affiliate websites, such as:

  • Brokers’ secrets of flipping websites 
  • The 4 things that get website buyers salivating
  • The 7 factors that can boost your site’s value from 20x to 50x
  • The 4 signs that it’s time to sell a site
  • How to keep your site from being devalued
  • What you should do 12, 6, and 3 months before selling a site
  • Behind the scenes of real site flips
  • & more

This course was created by Gregory Elfrink, Director of Marketing at Empire Flippers – one of the most well-known marketplaces for buying and selling online businesses.

BONUS #7: Outreach Masterclass

The Affiliate Lab Outreach Masterclass Bonus

The Outreach Masterclass consists of a whopping 65+ videos that cover several practices and techniques to conducting outreach for attracting backlinks to your site.

In short, a backlink is basically a “vote of trust” of another website to yours.

Ultimately, backlinks can boost your website’s traffic, authority, credibility, and search engine rankings.

BONUS #8: Website Recovery Toolkit

The Affiliate Lab Website Recovery Toolkit Bonus

The Website Recovery Toolkit consists of 3 blueprints:

  1. Kitchen Sink: The step-by-step process of getting stagnated websites unstuck
  2. Medic Buster: Instructions for ranking and scaling websites in the health niche
  3. Penalty Recovery: Techniques to shield your website from future traffic drops and penalties

BONUS #9: Affiliate Email Marketing Masterclass

The Affiliate Lab Affiliate Email Marketing Masterclass Bonus

The Affiliate Email Marketing Masterclass revolves around teaching you how to significantly boost your affiliate commissions by leveraging a variety of email marketing techniques, including:

  • Collecting leads with lead magnets
  • Writing high-converting emails
  • Increasing your email profits with FB ads
  • & more

BONUS #10: White & Grey-Hat Combos

This bonus covers a number of white & grey-hat SEO techniques to rank your websites in higher positions in the search results without running the risk of getting penalized by the search engines.

BONUS #11: Downloadable Checklists & SOPs

Get your hands on the same Checklists & Standard Operating Procedures (SOPs) Matt uses to build, manage, and scale his own as well as his clients’ websites, such as:

  • Onsite SEO Checklist
  • Offsite SEO Checklist
  • Audit Checklist
  • SOP for hiring VA’s (Virtual Assistants)
  • & more

BONUS #12: Templates & Tools

This bonus consists of 6 plug-and-play tools & DFY templates, that will save you time and take away all the guesswork from creating and running your online business, such as:

  • Niche Viability Tester tool
  • Influencer outreach template
  • Content outsourcing template
  • & more

BONUS #13: The 6-Figure Flipper Club

Upon selling one of your affiliate websites for $100,000 or more, you’ll automatically be eligible to join Matt’s 6-Figure Flipper Club.

The 6-Figure Flipper Club is a private Facebook group that consists only of marketers that have sold at least one online business for a 6-figure amount.

Every couple of months, members of the 6-Figure Flipper Club have the option to attend a scheduled online call and exchange opinions regarding:

  • Advanced strategies for building & selling websites
  • Mistakes and setbacks
  • The latest SEO & marketing trends
  • & more

How Much Does The Affiliate Lab Cost?

Gaining full access to The Affiliate Lab costs either a single payment of $997 or two payments of $597 billed 30 days apart ($1,194 total)

Important Note:

The Affiliate Lab is currently running a sale that enables you to get $200 off your enrollment.

Click here to claim your $200 Discount.

Please note that this discount could expire any day now without any notice.

The Affiliate Lab Pros

1. Successful Creator

Matt Diggity is among the most prominent affiliate & SEO marketers in the world with a proven track record of building and selling high-authority websites for hundreds of thousands of dollars (see below).

Matt Diggity's Eearnings from Flipping Websites

Besides being a well-respected online marketer, Matt is also a successful entrepreneur, currently running a handful of companies, including:

  • LeadSpring
  • Diggity Marketing
  • The Search Initiative
  • and the Authority Builders

Furthermore, Matt hosts the annual Chiang Mai SEO conference, featuring some of the world’s most successful SEO marketers and attracting 500+ attendees each year.

Lastly, Matt and his work have been featured by dozens of high-authoritative online publications, such as:

  • HubSpot
  • Moz
  • Forbes
  • New York Post
  • Inc.
  • & more

That being said, if your goal is to build an income online, Matt’s knowledge is absolutely worth paying attention to.

In fact, as you can see in the next section, dozens of Matt’s students have reported experiencing substantial results after applying the techniques and strategies he outlines within The Affiliate Lab.

2. Dozens of Success Stories

The Affiliate Lab Success Story 6

The Affiliate Lab Success Story 1

The Affiliate Lab Success Story 2

The Affiliate Lab Success Story 3

The Affiliate Lab Success Story 4

The Affiliate Lab Success Story 5

The Affiliate Lab Success Story 7

You can take a look at some more success stories of TAL’s members right here.

3. A Lot of Positive Feedback

On top of its success stories, over the years of its existence, The Affiliate Lab has also received quite a lot of positive feedback (see below).

The Affiliate Lab Testimonial 7

The Affiliate Lab Testimonial 6

The Affiliate Lab Testimonial 1

The Affiliate Lab Testimonial 8

The Affiliate Lab Testimonial 4

The Affiliate Lab Testimonial 5

The Affiliate Lab Testimonial 2

The Affiliate Lab Testimonial 3

Top quality affiliate marketing courses are seriously hard to find. I’ve been through Affiliate Lab with a fine tooth comb and I believe it is one of the very few that delivers on every count. –

Matt Diggity’s Affiliate Lab is one of the most complete affiliate courses currently on the market. Whether you are new to building affiliate sites or have been doing it for a few years, you won’t be disappointed. –

I think Matt’s course is one of the few courses that really gets into the nitty-gritty details of on-page and off-page SEO and outreaching for backlinks. –

If you’re looking for an all-in-one affiliate SEO course, and you have $997 to spend, The Affiliate Lab is your best bet. The course’s content is incredibly comprehensive and actionable and Matt Diggity seems like one of the most genuine online marketers. –

4. Active Community

Another thing that gives The Affiliate Lab the upper hand over many other affiliate courses is that the private Facebook group it offers access to is very active and populated with over 2000 affiliate marketers from all around the world.

Being part of such an active and populated community can benefit you in dozens of ways, including:

  • Getting high-quality and fast answers to your questions
  • Mining the wisdom of more experienced entrepreneurs
  • Receiving feedback, advice, and support from like-minded peers
  • Expanding your professional & personal network
  • Gaining higher creativity, inspiration & motivation
  • & more

Everything just mentioned can potentially have a significantly positive impact on the chances and speed of success.

Important Note: Always avoid courses that offer no community access or have inactive & deserted communities. High-quality courses ALWAYS come with populated & active communities.

5. Evergreen

The internet landscape is constantly changing and evolving.

Practices that worked yesterday might not work today and what works today might not work tomorrow.

All too often, courses fail to keep up with those changes so the vast majority of their content ends up being outdated and obsolete within a year after they were initially launched.

On the contrary, Matt keeps The Affiliate Lab up to date based on the latest internet trends by regularly adding new content as well as updating, adjusting, and/or removing content that’s become outdated.

Every single member of The Affiliate Lab is granted access to all of the course’s future updates & new pieces of content completely for free.

According to Matt:

If anything changes in the SEO world, the course changes with it.

Tactics and strategies that no longer work get cut and replaced by more powerful ones. With Affiliate Lab you’ll

  • always know what works
  • get the results of the latest successful tests
  • never waste your time on outdated SEO practices

6. Dozens of DFY Templates

On top of everything else, upon joining The Affiliate Lab, you’ll get your hands on dozens of plug-and-play tools, DFY templates, SOPs, and checklists, including:

  • Onsite & Offsite SEO Checklists
  • Outreach Email Template
  • Influencer Pitch Template
  • Outsourcing Content Template
  • Niche Grading Tool
  • Keyword Research Template
  • & more

These “blueprints” will not only save you tons of time but will also take away all the guesswork by guiding you through the exact same processes and procedures Matt utilizes to build and run highly-profitable affiliate websites.

7. Unicorn of Affiliate Courses

Last but not least, The Affiliate Lab is the only affiliate marketing course that also covers the concept of flipping websites.

There’s literally no other affiliate course on the face of this planet that offers any kind of info or insight regarding the steps to selling an affiliate website.

This makes The Affiliate Lab the “unicorn” of affiliate marketing courses.

The Affiliate Lab Cons

1. Kinda Pricey to Join

Enrollment into the Affiliate Lab is kinda pricey at either a one-time payment of $997 or two payments of $597 ($1,194 total).

The good news is that at the time being, The Affiliate Lab offers a $200 discount that you can claim right here.

However, even after the discount, a $797 upfront investment might still be nearly impossible for some.

2. Added Expenses

Just like building a house, building and scaling an affiliate website to success is nearly impossible without having access to the right tools…

For example, two tools that you’ll need to purchase right off the bat just to get your first affiliate website up and running are:

  • a domain name ($15/year)
  • and a hosting plan ($10/month)

Some other tools you’ll see being utilized and suggested throughout The Affiliate Lab’s training include:

  • SEMrush ($99/month): Keyword research & competition analysis
  • Thrive Architect ($19/month): Website builder
  • Email Marketing Software (start at $19/month)
  • Website Auditor ($10/month): On-page & technical SEO auditing
  • Content outsourcing service ($50+/month)

As you can see for yourself, investing in all those tools will set you back somewhere around $200/month.

Now, nobody is going to twist your arm into purchasing every single one of those tools since day #1.

Plus, if you take the time to conduct some research you might be able to find some cheaper or maybe even free alternatives.

However, one thing to seriously consider here is that the vast majority of The Affiliate Lab’s content revolves around those specific tools.

This means that if you’d like to be able to seamlessly follow through with the course’s training you’ll eventually have to purchase most if not all of the tools Matt utilizes and suggests within it.

3. No Free Trial

Another thing that I don’t like about The Affiliate Lab is that it offers no free trial

This means that the only way to know for sure whether the course suits or not, is to invest in it.

The good news is you can get a small taste of what The Affiliate Lab has to offer by consuming Matt’s free YouTube content.

Matt’s Youtube videos are basically simplified versions of The Affiliate Lab’s instructional videos, so if you find them valuable, then chances are that The Affiliate Lab’s content is going to blow your socks off.

4. No Refunds

Lastly, The Affiliate Lab has no refund policy

This means that if you’d like to get the money you invested in The Affiliate Lab back for any reason, well, you can’t.

How to Join The Affiliate Lab

Joining The Affiliate Lab is extremely straightforward…

  • First, click here to get redirected to The Affiliate Lab’s sales page and apply your $200 discount
  • Click on the “Click Here to Enroll Today” button
  • Fill in your payment information
  • Check the “Yes, I will Take It!” box
  • Click “Order & Get Instant Access”

That’s it…

You’re now officially a member of The Affiliate Lab!

The Affiliate Lab Review Summary



Up to $100,000 per year.



180+ video lessons, 13 bonuses, templates & checklists, plug & play tools, etc.

Value for


Pricey entry but offers immense amounts of value. No free trial. No refunds. 



Dedicated support team. Community support through a private FB group.



Dozens of success stories & positive testimonials from those who’ve tried the course.

Overall Rating


Affiliate marketing FAQs

(Click each question to expand)

Affiliate marketing is an online business model that involves promoting products or services created and distributed by third-party online merchants in exchange for getting paid a commission for each sale you refer.

In layman’s terms, affiliate marketing is the process of being compensated for helping businesses sell to more customers.

Read more…

Here’s a bird’s eye view of how affiliate marketing works.

  1. You join a merchant’s affiliate program
  2. The merchant gives you a unique affiliate link that points to their e-shop
  3. You promote your unique affiliate link online (blog, forums, social media, paid ads, etc.)
  4. Every time someone clicks on your unique affiliate link and makes a purchase on the merchant’s e-shop, the merchant pays you a commission

The Affiliate Marketing Process Overview

Read more…

There are thousands of successful affiliate marketers all around the world. Some of the most well-known ones are:

  • Pat Flynn
  • Matt Diggity
  • Matthew Woodward
  • Doug Cunnington
  • & more

You can check out a roundup of my 17 favorite examples of affiliate success and their backstories right here.

  1. Billion-dollar industry
  2. Very low startup & operational expenses
  3. Huge income potential
  4. Flexible & versatile
  5. Passive income
  6. Simple to implement
  7. No technical background
  8. No customer support
  9. No physical setup

Read more…

Affiliate marketers can be divided into five main income groups:

  1. Total beginners: $0 – $20,000 per year
  2. Low-level affiliates: $20,000 – $50,000 per year
  3. Intermediate affiliates: $50,000 – $100,000 per year
  4. High-level affiliates: $100,000 – $500,000 per year
  5. Super affiliates: $500,000+ per year

According to PayScale, the average annual income for affiliate marketers in the US is over $54,000 per year. Statistics reveal that 13% of affiliates earn more than $75,000 per year.

Some of the factors that influence how much you earn as an affiliate marketer include:

  • seniority
  • target niche
  • available resources
  • previous experience
  • marketing efforts
  • & overall mindset

Read more…

Here’s a rough income growth timeline of a typical affiliate marketing business:

  • months (0-3): no earnings
  • months (3-6): first affiliate sale
  • months (6-12): $100-$500 monthly
  • months (12-18): $1000 monthly
  • months (18-24): $3000+ monthly

This timeline isn’t a guarantee of future performance but rather a mere approximation of the income growth of an average affiliate business. Your own timeline could be shorter or longer than projected.

Over the years, I’ve seen aspiring affiliates striking a gold vein just a few months into the industry. On the other hand, I personally know people who’ve been struggling to grow their affiliate revenue to $1000 per month for several years.

Read more…

Affiliate marketing is one of the most affordable money-making models out there.

Here’s a breakdown of everything you need to get started as an affiliate marketer along with their associated costs:

  • web hosting & domain name: $2.95/month (Bluehost)
  • keyword research tool: $49/month (Jaaxy)
  • expert guidance: $49/month (Wealthy Affiliate)
  • email autoresponder: Free for up to 1000 subs (MailerLite)

Please note that on top of expert guidance, Wealthy Affiliate also provides free access to hosting and a keyword research tool so you don’t have to purchase them separately.

Yes, you can do affiliate marketing without a website by promoting your affiliate links on other marketing channels, such as:

  • Social Media
  • Paid Ads
  • YouTube
  • Podcast
  • etc.

Read more…

The process of getting started with affiliate marketing can be broken down into the following four simple steps:

  1. Pick a niche
  2. Launch a blog
  3. Build an audience
  4. Promote affiliate products

Read more…

No, you don’t.

Affiliate marketing is very simple to get started with by virtually anyone regardless of age, education, background, available capital, tech-savviness, professional network, etc.

In fact, most 6-figure affiliate marketers were no more experienced than you currently are when they first ventured into the affiliate marketing industry.

Nonetheless, being knowledgeable in fields like marketing, sales, content production, business management, etc., could help you reach your financial goals somewhat faster.


Research shows that the main thing that holds most people back from succeeding with affiliate marketing is the lack of proper training.

As such, whether you’re a complete newbie who’s just embarking on an affiliate journey or a more advanced marketer who’s after scaling the revenue of an already existing online business, getting your hands on a high-quality course such as The Affiliate Lab is key to reaching your affiliate marketing goals.

Have any questions?

Please leave a comment right below or contact me at

I’ll be more than happy to help you out!

Best wishes,


…or check out the Best Affiliate Marketing Courses.

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

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