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How to Start an Affiliate Marketing Blog in 6 Simple Steps [Illustrated Guide]

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Starting an affiliate marketing blog is if not the best, one of the best decisions I’ve ever made…

First and foremost, it opened my eyes to a reality I didn’t even know existed where instead of slaving away over the 9-5 grind, I could make my living through creating and publishing content that revolves around subjects I’m passionate about.

Secondly, as a full-time affiliate blogger, I have absolute control over my daily schedule, I can work from wherever I want, I have no boss breathing down my neck, and most importantly, the vast majority of my current income is generated passively.

Moreover, during the process of building and scaling my affiliate blog, I’ve managed to uncover even more activities that I’m passionate about such as graphic design and web development both of which I’m actively pursuing simultaneously.

Last but not least, it gave me a clear-cut purpose that shifted the trajectory of my entire life in a very positive manner by completely reshaping my mindset and encouraging me to cultivate many invaluable personal and professional skills (e.g. patience, work ethic, financial planning, search engine optimization, networking, etc) that I’ll probably serve me until the day I die.

Having said all that, if you’re thinking about starting your very own affiliate marketing blog, I strongly suggest that you get right on it without wasting another minute!

This article is dedicated to pointing you in the best possible direction and helping you lay the proper groundwork for reaching affiliate success by outlining the 6-step process of starting an affiliate marketing blog from scratch even if you’re the least tech-savvy person in the world.

Without further ado, let’s get started…

Table of Contents

How to Start an Affiliate Blog (6 Steps)

The process of starting an affiliate marketing blog can be broken down into the following 6 Steps:

  1. Pick a Niche Market
  2. Choose Your Blog’s Name
  3. Purchase Web Hosting
  4. Build Your Affiliate Blog
  5. Get Your Affiliate Blog Set Up
  6. Launch Time!

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1. Pick a Niche Market

The very first step to getting your affiliate marketing blog up and running is picking your target niche market.

A niche market can be described as the main topic that your affiliate business is going to be revolving around and it can be anything, from shoes and computer software to makeup and online gaming.

Your blog’s niche is if not the most important, one of the key factors that hugely influence the speed and magnitude of your affiliate success…

Simply put, going for the wrong niche could inhibit your progress, crush your profit potential, diminish your ROI (Return On Investment), and consequently, significantly decrease the chances of reaching your financial goals.

As such, it’s highly suggested that you pick your niche very carefully by taking stock of the following  3 “Golden Rules”:

1. Low to Modest Competition

Rule #1 of selecting the right niche is avoiding the ones that consist of too much well-established competition that could trample smaller affiliate blogs with no authority like yours, such as:

  • Health, Fitness, & Weight Loss
  • Personal Finance & Making Money
  • Dating & Relationships
  • Beauty & Fashion
  • Personal Development

Ultimately, the less competitive a niche is, the higher your odds of successfully breaking into it.

2. Modest to High Demand

On the other end of the spectrum, niches with very little competition usually lack enough consumer demand to generate a satisfactory amount of affiliate income.

As such, for a niche to be considered “ideal” it should strike a pretty solid balance between low competition and high demand.

3. Passion

The last rule of choosing a niche is going after one that’s geared towards a subject you’re interested in or, even better, passionate about.

Building a successful affiliate blog involves creating and publishing high-quality content on a consistent basis over a significant period of time so if you pick a subject that bores you to death, you’re more likely than not to give up before you even make your first affiliate sale (or soon after).

On the contrary, running an affiliate blog that revolves around a topic you love won’t feel so much like working but rather more like having fun!

This will naturally keep you fired up to do more consistent and higher quality work, stick with your affiliate endeavors even when the going gets tough, and progress better and faster towards reaching your financial goals.

Once you’ve gotten clear on your target niche, it’s time to choose an appropriate name for your affiliate blog…

Just like humans, cats, ships, and hurricanes, every blog needs a specific name to keep it separated from the millions of others out there.

Furthermore, according to GrowthBadger, 77% of marketers support that proper naming of a blog is crucial to ensuring healthy growth and maximizing the chances of reaching success.

Optimally, the name of your blog should:

  • Represent your unique point of view in your niche
  • Match the message you want to communicate 
  • Reflect the type of content you’ll be publishing
  • Be short, unique, memorable, and brandable
  • Not be easily confused with something irrelevant
  • Be easy to read, spell, and pronounce

For example, since the target audience of this blog is mainly comprised of people who’re after ditching the 9-5 grind, the name “Dear Boss I Quit” couldn’t be more relevant and appropriate!

Plus, it’s short, unique, memorable, brandable, very easy to read, spell, and pronounce, and not easily confused with something irrelevant…

While some might support that using your own name as the name of your blog could be acceptable, if you’re after building a profitable, influential, distinct affiliate business I suggest that you don’t.

If you seem to be having trouble coming up with a decent name for your blog you could draw inspiration by checking out the names of other blogs in your niche or using a blog name generator.

3. Purchase Web Hosting

The third step to starting an affiliate blog is purchasing web hosting…

Web hosting is a service that provides all the required technologies for storing, publishing, and serving a blog throughout the World Wide Web.

To put it in simpler words, web hosting is what makes a blog appear when someone types its domain address into their browser.

Some of the best web hosting providers out there are:

  • WPX Hosting
  • SiteGround
  • Cloudways
  • Bluehost
  • WP Engine
  • & Kinsta

If you’re venturing into affiliate marketing for the first time, I recommend picking Bluehost as it comes with numerous beginner-oriented perks, such as:

  • Extremely affordable plans (starting at just $2.95/month)
  • Free domain name
  • Free SSL & CDN
  • Simple to set up and utilize
  • Reliable hosting servers
  • 24/7 customer support
  • & much more

Right below I’ll be walking you through the step-by-step process of signing up for Bluehost’s hosting services.

Step 1: Getting Started

Head over to Bluehost’s homepage and click on the “Get Started” button.

Bluehost Homepage Get Started

Step 2: Pick Your Hosting Plan

On the next page, you’ll come across all of Bluehost’s available hosting plans…

Since you’re after starting a simple affiliate blog, I suggest going for the basic one.

Bluehost Select Basic Hosting Plan

Step 3: Create Your Domain Name

Once you’ve selected your hosting package, you’ll be prompted to create a domain name for your blog…

A domain name is the unique string of text appearing after the “www.” that signifies the digital address used to access a specific website or blog… For example, the domain name of Google is

Normally, the cost per domain name registration is $10 – $20 but as previously mentioned, every qualifying hosting plan purchased via Bluehost enables you to register a brand new domain name completely for free.

Bluehost Free Domain Name Registration

Your blog’s domain name should be 100% identical to its name.

Also, I’d encourage you to avoid weird domain extensions such as “.site”, “.online”, “.biz”, “.club”, “.blog”, etc and stick with the classic “.com” as it’s not only timeless, familiar, and much more memorable but it also it inspires credibility, trustworthiness, and professionalism.

For example, the best domain name for a blog named “The NFT Genius” would be “”.

Bluehost Create A New Domain

If the .com domain name that corresponds to your blog’s name is unavailable, you could either attempt to rename your blog altogether or utilize hyphens (-).

For instance, the name of my blog is Dear Boss I Quit… However, the domain name “” wasn’t available so I decided to launch it using its hyphenated counterpart “”.

Just a heads up…

If you decide to hyphenate your domain name try to avoid using more than one hyphen.

That’s because domain names with multiple hyphens are not only more confusing, spammy, unreadable, and easily forgettable, but also harder to share and advertise accurately via verbal means (e.g. word of mouth, radio, podcasts, etc).

If you haven’t decided upon a domain name yet, you could skip this step by clicking “I’ll create my domain later” at the bottom of the page but I’d advise you not to because then your affiliate blog will be constructed under a temporary domain which is rather complicated to replace with a normal one down the road.

Bluehost Skip Domain Name

Step 4: Fill in Your Account Info

Bluehost Account Information

Step 5: Pick Your Plan’s Duration

The duration of Bluehost’s basic hosting plan defaults to 36 months at $2.95 per month.

Paying hosting upfront for 3 years might seem like a big commitment but since building a lucrative affiliate marketing blog is very unlikely to happen in less than a couple of years it’s what makes the most sense.

Nonetheless, if you’re just after dipping your toes in the water without being quite sure about whether or not you’ll be sticking with affiliate marketing in the long haul, you can always shift to Bluehost’s yearly plan at $4.95 per month.

Bluehost Yearly Basic Hosting Plan

Whatever the case, all of Bluehost’s hosting packages are covered by a 30-day money-back guarantee.

Step 6: Leverage Extra Services

After settling on the duration of your hosting plan, you’ll be presented with a handful of optional extra services that could be leveraged towards expanding the performance, functionality, and security of your affiliate blog.

Bluehost Hosting Package Extras

While purchasing any of those extra services isn’t truly necessary, the “Domain Privacy + Protection”, the “Codeguard Basic”, and the “SiteLock Security Essential” could be worth the investment.

To find out exactly what each of those services does, simply hit the “More information” button right below its respective pricing.

Step 7: Submit Your Payment Details

Bluehost accepts payments either via credit card or PayPal.

Bluehost Payment Options

Just select the payment method of your preference, fill in the corresponding billing details, and hit the “Submit” button at the bottom of the page.

Step 8: Create Your Account

Once the purchase of your hosting plan has been finalized, you’ll be redirected to a page confirming the success of your transaction and prompting you to create your Bluehost account.

Bluehost Create Your Account

Just click “Create Account”, set your password, agree to Bluehost’s Privacy Policy and Terms of Service, and click “Create Account” once more.

Bluehost Set Your Account Password

Lastly, log in to your Bluehost account and we’re finally good and ready to start having some real fun by installing, setting up, and launching your affiliate blog!

4. Build Your Affiliate Blog

Building a blog with Bluehost couldn’t be more straightforward…

As soon as you’ve logged in to your Bluehost account, just click on the “Create your website” button to access Bluehost’s intuitive website building portal which will take you by the hand and walk you through the whole process of getting your affiliate blog up and running in no time.

Bluehost Create Your Website

Once you’ve accessed Bluehost’s website building portal, you’ll be asked how much help you want to build your site…

Just select “No help needed” to proceed.

Don’t worry, if you get stuck at any point you can always reach out to Bluehost’s support team for help and clarifications.

Bluehost How Much Help Do You Want

Next, you’ll have to choose the type of website you’d like to create…

Since you’re after starting an affiliate blog, choose “Blog”.

Bluehost Select The Type Of Your Site

After that, you’ll be prompted to rate your level of comfort with creating websites…

Just click “Skip this step” at the bottom of the page.

Bluehost Are You Comfortable With Creating Websites

Then, you’ll be redirected to a page where you’ll need to pick whether you want your affiliate blog to be built using plain WordPress or Bluehost’s website builder.

If you’ve never built a website before, I strongly recommend that you go for plain WordPress because Bluehost’s website builder is not only more limited in terms of customization but also much harder and more complicated to utilize.

Bluehost Pick Your Website Platform

Next, select the main industry of your blog and who you’re creating it for, and click “Continue”.

Bluehost Pick Your Blogging Industry

Lastly, fill in your affiliate blog’s name and tagline, hit “Continue” once more, and that’s it… 

Your affiliate blog is now up and running!

Bluehost Fill In Your Blog Name And Tagline

On the next page, click “Log into WordPress” to access your WordPress back office so that you can start setting your affiliate blog up for launch!

Bluehost Log Into WordPress

5. Get Your Affiliate Blog Set Up

Now that you’re inside your WordPress back office, it’s time to start setting up your affiliate blog by going through the following 5-step process:

  1. Install an Appearance Theme
  2. Customize Your Theme
  3. Update Your WordPress Settings
  4. Install WordPress Plugins
  5. Activate the SSL

Install an Appearance Theme

The first step to setting up your blog is installing an appearance theme

An appearance theme is what dictates the overall appearance of your blog such as the design, the layout, the typography, the colors, etc.

Installing a theme for your affiliate blog is pretty simple.

Head over to Appearance -> Themes on the left-hand side of your WordPress dashboard and then select “Add New Theme”.

WordPress Add New Theme

On the next page, start browsing through the available themes (there are over 4000 of all shapes, sizes, and layouts) and once you come across the one that matches your taste the most, install it by hovering over its card and clicking the “Install” button.

Find And Install A New WordPress Theme

Once the theme gets installed, go ahead and activate it by hitting “Activate”.

Activate Your Installed WordPress Theme

It’s highly suggested that you go for a theme that’s minimal, simple to navigate, and easy on the eyes… Since you’ll be running an affiliate blog, your theme shouldn’t distract with tons of buttons, weird layouts, confusing navigations, or overly vivid colors but rather emphasize your content.

Some of the most suitable themes for blogging I’ve tried over the years include, but are not limited to:

  • Astra
  • OceanWP
  • GeneratePress
  • Divi
  • & Phlox

Customize Your Theme

Now that your theme is installed and activated, you can start customizing its appearance by heading over to Appearance -> Customize.

Once you do so, you’ll get redirected to a theme customization panel that’ll look very similar to the screenshot right below:

WordPress Theme Customization Screen

On the left-hand side of the panel lie all the customization options of your chosen theme. On the right, there’s a live preview of your blog’s appearance.

Before you start making any changes, I recommend that you take a quick tour and familiarize yourself with all the available customization settings.

However, don’t feel obligated to tamper with every single one of them in an attempt to make your blog look perfect from the get-go because you’ll be wasting precious time which could be invested in much more important aspects of growing your affiliate blog, like creating high-quality content.

Customizing just the very basics, such as the typography, color schemes, and menus is more than enough for starters.

Update Your WordPress Settings

Before you begin publishing content, it’s important to get every single aspect of your blog set up the right way by making some minor adjustments to a handful of settings right inside your WordPress dashboard…

First, go to Users -> Profile

Then scroll down, change the Nickname and the Publicly Displayed Name to your own name, and hit “Update Profile” at the bottom of the page.

WordPress Update Your Nickname

Secondly, head over to Settings -> General, fill in your site’s title, tagline, URLs, site language, timezone, and date & time formats, and click “Save Changes” at the bottom of the page.

Afterward, click on Settings -> Reading and set your homepage to display the excerpts of your latest posts. Don’t forget to save your changes.

WordPress Dashboard Reading Settings

Lastly, head over to Settings -> Permalinks, change your URL structure to “Post Name”, and save.

WordPress Dashboard Permalink Settings

Install WordPress Plugins

The next step to preparing your affiliate blog for launch is installing a few WordPress plugins…

WordPress plugins are small third-party software apps that augment the functionality of WordPress-based sites.

The 3 WP plugins that every blog needs to have up and running right off the bat are:

  • Classic Editor
  • Yoast SEO
  • & Google Analytics for WordPress by MonsterInsights

To do that, head over to Plugins -> Add New on the left-hand side of your WordPress dashboard…

Then, type the name of the plugin you’d like to install in the search field at the top right of your screen and hit its respective “Install Now” button.

WordPress Plugin Installation

Once the plugin is installed, activate it by clicking “Activate”.

WordPress Activate Installed Plugin

Usually, Yoast SEO and Google Analytics get installed by default on all Bluehost-built websites. Nevertheless, you can check out all the plugins that are installed on your blog by clicking on Plugins -> Installed Plugins.

Some other WordPress plugins that I suggest you consider installing and learning to utilize as soon as possible are:

  • ThirstyAffiliates: Manages and cloaks affiliate links.
  • Elementor: Drag and drop page builder.
  • Shareaholic: Beautiful social sharing buttons.
  • Subscribe to Comments Reloaded: Enables commenters to sign up for e-mail notifications when someone replies to their comment.
  • Starter Templates: A library of 300+ done-for-you templates for all kinds of pages that can be imported in seconds.

Activate the SSL

The last step before launching your affiliate blog is activating its SSL.

SSL (Secure Socket Layer) is an encryption-based Internet security protocol that ensures data privacy and information security between your blog and its visitors.

Nowadays, search engines mark sites with no active SSL as unsafe to give users a heads up about potential data loss and compromisation, and browsers may even prohibit access to them altogether.

In short, having no valid SSL could have a very negative impact on the trajectory of your affiliate blog.

Thankfully, as mentioned earlier, all of Bluehost’s hosting plans come with a free SSL which can be activated without any hassle by navigating over to My Sites -> Manage Site inside your Bluehost portal.

Bluehost Portal Manage Site

Then click on the “Security” tab and simply toggle the “SSL Certificate: Let’s Encrypt” on.

Bluehost Portal Activate SSL

6. Launch Time!

Now that everything’s in place, the time to launch your affiliate blog has finally arrived!

To accomplish that, all you need to do is jump to your WordPress dashboard, go to Bluehost -> Home, select the “Launch with confidence” tab and then click on the “Launch your site” button.

Launch Your Affiliate Blog

Congratulations, you now own a fully functional, live affiliate blog that’s good and ready to start being monetized!

From this point on, 80% of all the resources you devote to your affiliate endeavors (time, effort, money, etc) should be invested in publishing as much high-value, niche-relevant, helpful blog content as possible, optimally 2-3 times per week.

Creating and publishing blog posts using WordPress is extremely straightforward…

  1. Head over to Posts -> Add New
  2. Fill in your blog post’s title
  3. Write your blog content
  4. Set a featured image
  5. Click “Publish”

How To Create And Publish A New Post In WordPress

Blog content can come in many shapes and sizes, such as:

  • Tutorials
  • How-to guides
  • Product reviews 
  • Roundups
  • Case studies
  • Listicles
  • & more

For example, if your affiliate blog revolves around yoga, you could put together a tutorial that’ll be outlining the steps to mastering a specific yoga pose.

Likewise, if you run a blog about virtual private networks, you could create a roundup of the best VPN apps you’ve tried.

Right below, you can check out 15 essential tips for boosting the quality and efficiency of your blog posts:

  1. Target just 1 main keyword per post
  2. Aim for at least 1000 – 1500 words
  3. Incorporate visuals (images, videos, etc)
  4. Use bulleted and numbered lists
  5. Write short and skimmable sentences
  6. Avoid making large paragraphs
  7. Link to external resources
  8. Conduct in-depth research
  9. Employ a conversational tone
  10. Utilize subheadings to separate subjects
  11. Include a featured image
  12. Leverage quotes from experts
  13. Link to other articles you’ve published
  14. Forget about making affiliate sales 
  15. Focus on providing value and solutions to problems

The remaining 20% of your resources should be allocated to other blog-scaling practices such as Search Engine Optimization (SEO), Social Media Marketing, Email Marketing, Pay-Per-Click Advertising, A/B Testing, Competition Analysis, Link Building, Keyword Research, etc.

If you have zero clue regarding how to utilize any of the aforementioned practices, purchasing a dedicated course that’ll point you in the right direction by laying out a step-by-step structured roadmap to affiliate success is strongly advisable.

That being said, here’s a roundup of The Best Affiliate Marketing Courses that have helped hundreds of aspiring affiliate marketers go from zero to building a sizeable affiliate income online.

Furthermore, you can get your hands on a FREE 20-Lesson Online Course that takes you by the hand and walks you through the process of building, setting up, and launching your first affiliate blog without spending a single dime right here.

Affiliate marketing FAQs

(Click each question to expand)

Affiliate marketing is an online business model that involves promoting products or services created and distributed by third-party online merchants in exchange for getting paid a commission for each sale you refer.

In layman’s terms, affiliate marketing is the process of being compensated for helping businesses sell to more customers.

Read more…

Here’s a bird’s eye view of how affiliate marketing works.

  1. You join a merchant’s affiliate program
  2. The merchant gives you a unique affiliate link that points to their e-shop
  3. You promote your unique affiliate link online (blog, forums, social media, paid ads, etc.)
  4. Every time someone clicks on your unique affiliate link and makes a purchase on the merchant’s e-shop, the merchant pays you a commission

The Affiliate Marketing Process Overview

Read more…

There are thousands of successful affiliate marketers all around the world. Some of the most well-known ones are:

  • Pat Flynn
  • Matt Diggity
  • Matthew Woodward
  • Doug Cunnington
  • & more

You can check out a roundup of my 17 favorite examples of affiliate success and their backstories right here.

  1. Billion-dollar industry
  2. Very low startup & operational expenses
  3. Huge income potential
  4. Flexible & versatile
  5. Passive income
  6. Simple to implement
  7. No technical background
  8. No customer support
  9. No physical setup

Read more…

Affiliate marketers can be divided into five main income groups:

  1. Total beginners: $0 – $20,000 per year
  2. Low-level affiliates: $20,000 – $50,000 per year
  3. Intermediate affiliates: $50,000 – $100,000 per year
  4. High-level affiliates: $100,000 – $500,000 per year
  5. Super affiliates: $500,000+ per year

According to PayScale, the average annual income for affiliate marketers in the US is over $54,000 per year. Statistics reveal that 13% of affiliates earn more than $75,000 per year.

Some of the factors that influence how much you earn as an affiliate marketer include:

  • seniority
  • target niche
  • available resources
  • previous experience
  • marketing efforts
  • & overall mindset

Read more…

Here’s a rough income growth timeline of a typical affiliate marketing business:

  • months (0-3): no earnings
  • months (3-6): first affiliate sale
  • months (6-12): $100-$500 monthly
  • months (12-18): $1000 monthly
  • months (18-24): $3000+ monthly

This timeline isn’t a guarantee of future performance but rather a mere approximation of the income growth of an average affiliate business. Your own timeline could be shorter or longer than projected.

Over the years, I’ve seen aspiring affiliates striking a gold vein just a few months into the industry. On the other hand, I personally know people who’ve been struggling to grow their affiliate revenue to $1000 per month for several years.

Read more…

Affiliate marketing is one of the most affordable money-making models out there.

Here’s a breakdown of everything you need to get started as an affiliate marketer along with their associated costs:

  • web hosting & domain name: $2.95/month (Bluehost)
  • keyword research tool: $49/month (Jaaxy)
  • expert guidance: $49/month (Wealthy Affiliate)
  • email autoresponder: Free for up to 1000 subs (MailerLite)

Please note that on top of expert guidance, Wealthy Affiliate also provides free access to hosting and a keyword research tool so you don’t have to purchase them separately.

Yes, you can do affiliate marketing without a website by promoting your affiliate links on other marketing channels, such as:

  • Social Media
  • Paid Ads
  • YouTube
  • Podcast
  • etc.

Read more…

The process of getting started with affiliate marketing can be broken down into the following four simple steps:

  1. Pick a niche
  2. Launch a blog
  3. Build an audience
  4. Promote affiliate products

Read more…

No, you don’t.

Affiliate marketing is very simple to get started with by virtually anyone regardless of age, education, background, available capital, tech-savviness, professional network, etc.

In fact, most 6-figure affiliate marketers were no more experienced than you currently are when they first ventured into the affiliate marketing industry.

Nonetheless, being knowledgeable in fields like marketing, sales, content production, business management, etc., could help you reach your financial goals somewhat faster.


Hopefully, this illustrated guide helped you gain a solid grasp of the step-by-step process of building, setting up, and launching your very own affiliate blog from scratch.

With the affiliate marketing industry growing at an average rate of 10% per year, there’s no better time to venture into affiliate marketing than right now.


If you have any questions or require further assistance, I encourage you to leave a comment right below or contact me right here and I’ll do my best to get back to you as soon as possible.

All the best,

Harry, Founder & Editor at

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

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