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How to Find Affiliate Programs in Your Niche [6 Best Ways]

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The path to affiliate success consists of many different steps.

One of the most pivotal ones is finding affiliate programs.

While there are millions of affiliate marketing programs out there, uncovering the ones that truly resonate with your target audience is no walk in the park.

The good news is that I’m here to help you out!

In this article, I’ll walk you through the process of finding, evaluating, and choosing affiliate programs that fit your niche and set you on the right path to achieving your financial goals.

Let’s get started.

6 Ways to Find Affiliate Programs in Your Niche

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1. Run Google Searches

This is the most straightforward approach to locating affiliate programs in your niche.

Simply head over to Google and search for “Best [Your Niche] affiliate programs.”

For example, if you’re in the pet care niche, you should Google “Best pet care affiliate programs.”

Google Search for Pet Care Affiliate Programs

Then just browse through the sites listed on Google’s SERPs until you come across affiliate programs that appear to meet your needs.

You could also Google “[Your Niche] + affiliate program”. Most of the time, this query will return not just roundup articles like the previous one, but also landing pages for individual affiliate programs.

Please note that some merchants (e.g., Amazon, eBay, Shopify, etc.) tend to label their affiliate programs using different terminology, so if you’d like to further expand your search, try substituting the search term “affiliate program” with other keyphrases like “partner program” or “referral program”.

Google Search for Pet Care + Partner Program

2. Browse Affiliate Networks

The second-best way of finding affiliate programs in your niche is by browsing affiliate networks.

Affiliate networks act as intermediaries that streamline all affiliate partnership procedures for both merchants and marketers by handling the signup process, tracking conversions, managing payments, and more.

Nowadays, most affiliate networks host thousands of affiliate programs across a multitude of different niches.

Once you sign up for a specific affiliate network, you’ll be able to instantly start promoting any affiliate program they operate, without having to form a separate partnership with each one of them.

On top of that, affiliate networks facilitate the process of zeroing in on the affiliate programs that best align with your preferences, niche, and goals by enabling you to filter them based on several different criteria like industry, earnings per click, conversion rates, and more.

Some of the most popular affiliate networks include, but aren’t limited to:

  • ClickBank
  • ShareASale
  • JVZoo
  • Awin
  • Commission Junction
  • & FlexOffers

3. Scout Affiliate Program Directories

As suggested by their name, affiliate program directories are practically directories that consist of affiliate programs.

Such directories can enable you to locate affiliate programs offered by various merchants across a multitude of niches, that you might’ve been unable to locate through other means.

Contrary to affiliate networks, affiliate program directories don’t facilitate affiliate partnerships – they’re mere databases that outline and provide some basic info (e.g., commission structures, cookie durations, payment methods, signup URLs, etc.) on the affiliate programs listed on them.

Some of the most popular affiliate program directories include, but aren’t limited to:

  • Affiliate Program Database
  • High Paying Affiliate Programs
  • com
  • Affiverse
  • Watch
  • & more

4. Check Merchants’ Websites

If you already know that you’d like to partner with a specific merchant, you can simply try to locate their affiliate program on their official website.

Most affiliate merchants tend to have a dedicated section or page on their website that contains information on key aspects of their affiliate program (e.g., commission rates, cookie durations, signup requirements, etc.).

That’s usually placed on the footer of a merchant’s website and labeled as “Become an Affiliate”, “Affiliate Program”, “Partners” “Partner Program” or something of a similar nature.

If you’re interested in partnering with a specific merchant who doesn’t seem to run an affiliate program, you can reach out to them directly and ask if they’d be willing to work out a deal and pay you a cut in exchange for referring customers to them.

5. Examine Seasoned Competitors

Another way to find affiliate programs in your niche is by closely examining what your well-established competitors are currently promoting.

Such affiliates have almost certainly put a lot of effort into uncovering the best programs in your niche and are extremely unlikely to have partnered with low-quality ones that don’t generate a satisfactory amount of revenue.

Therefore, following their example could minimize guesswork and uncertainty, reduce trial and error, and elevate your chances of forming lucrative affiliate partnerships that deliver value to your target audience.

Nevertheless, it’s worth noting that while drawing inspiration from competitors could prove to be invaluable, it’s essential not to merely replicate their efforts.

Instead, leverage their experience toward carving out a unique compelling approach that delivers results all the while setting you apart in the affiliate marketing landscape.

6. Consider the Big Players

Last, but not least, consider signing up for the affiliate programs of large retailers like Amazon, eBay, Walmart, Target, Etsy, Best Buy, etc.

Promoting products from such well-established and reputable companies will significantly boost your trustworthiness and conversion rates.

On top of that, their sheer product variety accommodates a broad spectrum of audience preferences, increasing your likelihood of finding relevant products to promote regardless of what niche you’re in.

How to Choose the Right Affiliate Program

“So, Harry, I put your previous suggestions into action and managed to locate quite a few affiliate programs. How can I single out the ones that’ll yield the best results?”

Well, worry not – I’ve gotcha!

Typically, affiliate programs are being evaluated based on the five following criteria:

  1. Profitable Commission Structure
  2. High Conversion Rates
  3. Excellent Merchant Reputation
  4. Long Cookie Duration
  5. High Niche Relevance

The more of those boxes an affiliate program checks, the closer it gets to being a perfect fit.

Let’s take a closer look.

1. Profitable Commission Structure

It’s pretty obvious – the more lucrative the commission structure of an affiliate program the better.

Commission rates of 5-10% for physical items and 15-40% for services and digital goods are typically considered pretty solid.

Also, make an effort to leverage the potential of affiliate programs with recurring commissions (if applicable to your niche).

The compounding effect of recurring commissions can lead to impressive long-term earnings, as the value of each customer extends beyond a one-time transaction.

While just focusing on the highest-paying affiliate programs might make perfect sense, the truth is, there are a lot more factors in play to ensure maximum returns on your invested resources.

2. High Conversion Rates

A profitable commission structure is worthless if an affiliate program doesn’t convert well.

Simply put bad conversion rates = fewer sales = less money.

On top of that, poor conversion rates are usually a tattletale sign of a low-quality product which might not satisfy your target audience and hurt your credibility.

As a rule of thumb, aim for affiliate programs with conversion rates of more than 1%.

Affiliate program conversion rates can usually be found on some affiliate networks like ShareASale.

The conversion rates of most standalone affiliate programs aren’t publicly available, but you may be able to get your hands on them by reaching out directly to their respective merchant.

3. Excellent Merchant Reputation

More than 99.9% of consumers tend to investigate a merchant’s online ratings and reviews before making a purchase.

A single negative review can convince 94% of consumers to steer clear of a merchant.

Based on those statistics, it’s pretty evident that affiliate programs operated by merchants with a poor reputation are extremely unlikely to convert well.

On top of that, they could hurt your credibility, hinder your progress, and negatively impact your chances of achieving your long-term financial goals.

Therefore, make sure to carefully avoid partnerships with merchants whose reputation is nothing but excellent.

4. Long Cookie Duration

Cookie duration is an important factor to consider when evaluating an affiliate program.

The longer the cookie duration, the higher your chances of getting paid commissions for delayed conversions.

For example, a 30-day cookie duration means that you’ll get credited with sales even if your referrals don’t convert right after clicking your affiliate link, but do end up making a purchase from your affiliate merchant within the following 30 days.

Some of the most common cookie durations are 7 days, 30 days, 60 days, and 90 days.

Nevertheless, a short cookie duration isn’t definitive proof that an affiliate program should be avoided.

For example, Amazon Associates offers a very short 24-hour cookie duration but it’s still one of the most sought-after affiliate programs out there.

That’s probably because its short cookie duration is compensated by paying commissions on all purchases made by a referral for as long the cookie is still active.

5. High Niche Relevance

Promoting affiliate programs that are highly relevant to your niche is crucial to achieving affiliate success for countless reasons.

First and foremost, audiences interested in a particular niche are much more likely to purchase relevant products or services, thus maximizing your conversions.

That’s pretty apparent… A mobile phone promoted on a cooking blog would almost certainly be bought by a lot fewer people than a kitchen appliance.

Also, the more what you promote aligns with your niche, the more credible, trustworthy, and knowledgeable you’re perceived.

Again, that’s only natural.

Imagine promoting computer software in the fitness niche… Yeah, some fitness people might end up converting, but chances are most will think you’re either trolling, or desperate, or that you’ve gone insane.

Affiliate marketing FAQs

(Click each question to expand)

Affiliate marketing is an online business model that involves promoting products or services created and distributed by third-party online merchants in exchange for getting paid a commission for each sale you refer.

In layman’s terms, affiliate marketing is the process of being compensated for helping businesses sell to more customers.

Read more…

Here’s a bird’s eye view of how affiliate marketing works.

  1. You join a merchant’s affiliate program
  2. The merchant gives you a unique affiliate link that points to their e-shop
  3. You promote your unique affiliate link online (blog, forums, social media, paid ads, etc.)
  4. Every time someone clicks on your unique affiliate link and makes a purchase on the merchant’s e-shop, the merchant pays you a commission

The Affiliate Marketing Process Overview

Read more…

There are thousands of successful affiliate marketers all around the world. Some of the most well-known ones are:

  • Pat Flynn
  • Matt Diggity
  • Matthew Woodward
  • Doug Cunnington
  • & more

You can check out a roundup of my 17 favorite examples of affiliate success and their backstories right here.

  1. Billion-dollar industry
  2. Very low startup & operational expenses
  3. Huge income potential
  4. Flexible & versatile
  5. Passive income
  6. Simple to implement
  7. No technical background
  8. No customer support
  9. No physical setup

Read more…

Affiliate marketers can be divided into five main income groups:

  1. Total beginners: $0 – $20,000 per year
  2. Low-level affiliates: $20,000 – $50,000 per year
  3. Intermediate affiliates: $50,000 – $100,000 per year
  4. High-level affiliates: $100,000 – $500,000 per year
  5. Super affiliates: $500,000+ per year

According to PayScale, the average annual income for affiliate marketers in the US is over $54,000 per year. Statistics reveal that 13% of affiliates earn more than $75,000 per year.

Some of the factors that influence how much you earn as an affiliate marketer include:

  • seniority
  • target niche
  • available resources
  • previous experience
  • marketing efforts
  • & overall mindset

Read more…

Here’s a rough income growth timeline of a typical affiliate marketing business:

  • months (0-3): no earnings
  • months (3-6): first affiliate sale
  • months (6-12): $100-$500 monthly
  • months (12-18): $1000 monthly
  • months (18-24): $3000+ monthly

This timeline isn’t a guarantee of future performance but rather a mere approximation of the income growth of an average affiliate business. Your own timeline could be shorter or longer than projected.

Over the years, I’ve seen aspiring affiliates striking a gold vein just a few months into the industry. On the other hand, I personally know people who’ve been struggling to grow their affiliate revenue to $1000 per month for several years.

Read more…

Affiliate marketing is one of the most affordable money-making models out there.

Here’s a breakdown of everything you need to get started as an affiliate marketer along with their associated costs:

  • web hosting & domain name: $2.95/month (Bluehost)
  • keyword research tool: $49/month (Jaaxy)
  • expert guidance: $49/month (Wealthy Affiliate)
  • email autoresponder: Free for up to 1000 subs (MailerLite)

Please note that on top of expert guidance, Wealthy Affiliate also provides free access to hosting and a keyword research tool so you don’t have to purchase them separately.

Yes, you can do affiliate marketing without a website by promoting your affiliate links on other marketing channels, such as:

  • Social Media
  • Paid Ads
  • YouTube
  • Podcast
  • etc.

Read more…

The process of getting started with affiliate marketing can be broken down into the following four simple steps:

  1. Pick a niche
  2. Launch a blog
  3. Build an audience
  4. Promote affiliate products

Read more…

No, you don’t.

Affiliate marketing is very simple to get started with by virtually anyone regardless of age, education, background, available capital, tech-savviness, professional network, etc.

In fact, most 6-figure affiliate marketers were no more experienced than you currently are when they first ventured into the affiliate marketing industry.

Nonetheless, being knowledgeable in fields like marketing, sales, content production, business management, etc., could help you reach your financial goals somewhat faster.


To sum it all up, you can find affiliate programs in your niche by employing the six following methods:

  1. Run Google Searches
  2. Browse Affiliate Networks
  3. Scount Affiliate Program Directories
  4. Check Merchants’ Websites
  5. Examine Seasoned Competitors
  6. Consider the Big Players

Before endorsing an affiliate program make sure to size it up against a few key factors.

First, it must have a profitable commission structure (come on, that’s a no-brainer). It also needs to convert clicks into sales at relatively high rates.

An excellent merchant reputation goes a long way, and so does a longer cookie duration.

Most importantly, ensure that whatever you’re promoting fits right into your niche like a missing puzzle piece.


Have any questions or need further help?

Leave a comment below or drop me a line, and I’ll do my best to get back to you as soon as possible.

All the best, and stay safe,

Harry, Founder & Creative Director at

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

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