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Crunchi Makeup MLM Review: [Compensation Plan & More]

Crunchi Review Featured Image

Crunchi has been making a lot of noise during the last few years with its high-quality, toxin-free, natural cosmetics and their movement against potentially harmful ingredients found in the cosmetics women use daily.

Since you are here, chances are that a friend of yours, a family member or maybe a YouTube video praised the company’s products and their movement trying to get you to spend a couple of hundred dollars to “make a difference” yourself while at the same time building an income by becoming a part of the company’s MLM compensation plan or as they call it, an “Advocate”!

However, you’ve heard all those MLM horror stories… How people have lost a lot of money and drifted apart from friends and family while chasing a $5 commission which frankly, they never even get.

You are aware that there are a lot of scams out there; a lot of pyramid schemes posing as legit money-making opportunities that care about nothing but putting their hands deep in your pockets using your money to pay out their senior members without giving you anything in return.

And you are wondering if Crunchi is one of them.

Worry not!

In this review, I am going to answer every single question you have about Crunchi in order for you to be able to make an informed decision about whether it’s worth your time, attention, and money or not, such as

  • What is Crunchi?
  • Is Crunchi a pyramid scheme or a legit MLM?
  • Does its compensation plan offer the potential for you to achieve your financial goals?
  • How to join Crunchi as an Advocate?
  • How much does it cost to join Crunchi?
  • Pros and cons
  • Are Crunchi’s products high-quality?
  • and many more

Let’s get cracking!

Crunchi Makeup MLM Overview

Name: Crunchi 

Owners: Melanie Petschke & Kelly Weston


  • $78 signup fee (one-time payment)
  • $117+ for a product pack (one-time fee)
  • $40 annual renewal fee
  • $150 per month to qualify for commissions (this cost can be omitted by selling $150 worth of products to retail customers)

Official Website:​

Suggested? Nope!

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  • Free Replicated Website
  • Provides Training
  • Positive Testimonials
  • BBB A+ Rating

Jump to the Pros Section

  • MLM Business Model
  • Expensive to Join
  • No Documented Compensation Plan
  • Facebook Group is Deserted

Jump to the Cons Section

Before I move on to the actual Crunchi MLM review, I want to reveal to you some general statistics about the MLM business model that will likely SHOCK you to your very core.

The Network Marketing Game
DON'T bother joining an MLM...

…until you’ve taken a good look at these shocking MLM statistics.

What is Crunchi About?

Crunchi is a company that operates in the beauty, skincare, and cosmetics industry.

The company was founded back in 2015 by Melanie Petschke & Kelly Weston.

Melanie has been a family nurse practitioner for over twelve years. During the last eight years she has been studying the potential health implications of toxin exposure. She believes that reducing the cumulative toxic burden to the body along with quality nutrition, and exercise are all critical components towards preventing diseases and promoting health.

Kelly has always been passionate about living a healthy lifestyle. After experiencing cancer in her family, she started becoming aware of the potentially harmful ingredients that her daily cosmetics were made of. She started looking for safer, more natural alternatives without any luck. Kelly believes that every woman should use high-quality, high-performing products that don’t damage their health.

Since their beliefs resonated almost perfectly, Melanie and Kelly joined forces to create a company that manufactures and distributes toxin-free, natural, organic cosmetics to women.

And this is how Crunchi came to being!

Crunchi’s mission is to share all their knowledge about safe and harmful cosmetics get as many women as possible involved in the safe cosmetics movement and unleashing their entrepreneurial spirit while making a difference.

You can find a lot more about Crunchi, its founders, mission, vision, products, policies, certificates, etc on the company’s official website.

Crunchi's Products and Prices

Crunchi’s motto is “When it comes to ingredients, we’re a bit choosey.”

According to Crunchi, the company’s products are made with a combination of safe and organic ingredients. Utilizing years of compiled, evidence-based research and safety data, the company has thoughtfully selected ingredients that will not put its customers’ health at risk.

While the majority of the ingredients used in Crunchi’s products are natural, they have infused a handful of strategically selected synthetic ingredients with substantial safety data, in order to boost performance, efficacy, and longevity.

The products Crunchi manufactures and distributes fall into the categories of makeup, skincare, body care, and accessories.

Crunchi has dozens of products so I am not going to list every single one of them here separately.

Their prices range from $20 to $60 dollars each.

Every single one of the company’s products along with its respective price is displayed on Crunchi’s official website.

How to Join Crunchi - Becoming a Crunchi Advocate

Becoming a Crunchi Advocate is very simple.

All you have to do is head over to, hit the “Become an Advocate” button, choose your enrollment collection kit, fill in a form with your personal information, click “Submit Order” and you are done!

As a Crunchi Advocate, you get your hands on

  • Replicated Crunchi website
  • A personal back office
  • 20% off on all personal purchases
  • Crunchi’s training materials and classes
  • Negotiated wholesale price for Crunchi business cards
  • Disposable tester materials
  • 10 Crunchi stationary cards, product wraps, stickers, forms, and handouts
  • Crunchi Gray Everyday Tote (14″H x 20″W x 6″D)
  • and a variety of products based on the collection kit you purchase upon your enrollment

To remain qualified for commissions as a Crunchi Advocate you’ll have to maintain a personal sales volume of $150 during a 30-day period (Personal sales volume = personal purchases of Crunchi’s products or retail sales to customers).

So, let’s start talking money, shall we?

Crunchi Advocate Compensation Plan

The majority of MLM companies have so overly complicated compensation plans that it feels like you need to have a rocket scientist doctorate to understand just their first paragraph.

I can’t confirm if Crunchi’s compensation plan is an exception or not because I couldn’t locate it anywhere online, not on Crunchi’s website, another blog, YouTube video, nowhere…

The only information I managed to find out about how Crunchi compensates you about your sales and recruiting efforts is that you can earn up to 40% commissions on your retail sales and up to 10% commissions on your team’s retail sales.

That’s it!

I have contacted Crunchi’s support team to get my hands on a copy of the company’s full compensation plan but they haven’t replied back to me just yet.

Once and if they’ll come back to me, I’ll fully update this review!

How Much Does It Cost to Join Crunchi as an Advocate?

In order to become a Crunchi Advocate, you have to pay a one-time enrollment fee of $78 as well as purchase one of the collection kits below.

  • Go For It Kit- $117
  • Savvy Start Kit- $172
  • Goal Digger Kit- $522
  • All In! Kit- $772

Each one of those kits contains a variety of Cruchi’s products which you can personally use, sell, or give away as free samples to potential clients.

Furthermore, after your first year as an Advocate, you’ll have to pay $40 for each year that you want to remain an Advocate.

Also, be aware that in order to keep yourself active and qualified for commissions you’ll have to maintain $150PV during a 30-day period.

This $150PV can come either from retail customer sales or from personal purchases.

If your customers purchase $100 worth of products during a month, in order to keep yourself active and qualified to earn those commissions, you’ll have to get your PV up to $150 by purchasing $50 worth of products yourself.

Summing up, to become an active and commission-qualified Crunchi Advocate you need to pay the following:

  • $78 enrollment fee (one-time payment)
  • at least $117 for an enrollment kit (one-time payment)
  • $40 annual Advocate renewal fee
  • Up to $150 per month to keep yourself qualified for commissions (this cost can be omitted by selling $150 worth of Crunchi’s products to retail customers)

Is Crunchi a Pyramid Scheme?

Most of the time it’s very hard to distinguish between a legit MLM company and a pyramid scheme.

The video below will help you understand how to spot and avoid pyramid schemes in general.

The main difference between an MLM and a pyramid scheme is that MLMs give you the opportunity to earn commissions by selling actual products or services to other people in retail without having to recruit them while with a pyramid scheme the only way to earn money is by recruiting other people into the scheme.

Not all MLMs are legitimate. If the money you make through an MLM is based on your sales to the public, it may be a legitimate one. If the money you make is based on the number of people you recruit and your sales to them, it’s not legit. It’s a pyramid scheme. Pyramid schemes are illegal, and the vast majority of their participants lose money. – Federal Trade Commission

Despite not being able to fully study Crunchi’s compensation plan, since Crunchi offers you the option to earn commissions by selling its products to retail customers, I have to conclude that Crunchi is NOT a pyramid scheme!

Crunchi Pros

  • Free Replicated Website
  • Provides Training
  • Positive Testimonials
  • BBB A+ Rating

1 • Free Replicated Website

Once you become a Crunchi Advocate, you get your hands on a replicated website for free.

When someone who visits your replicated website purchases one or more Crunchi products through it, up to 40% of the total amount of money paid by that customer goes into your pocket.

In addition, if someone signs up as a Crunchi Advocate through your website you automatically become their sponsor, they become part of your downline and you earn up to 10% of their retail sales as well.

If marketed the right way, this website could help you maximize your customers and your recruits, and subsequently your income.

If your business is not on the internet, then your business will be out of business – Bill Gates

2 • Provides Training

One of the most common reasons that so many people fail to make a good profit in their MLM venture is the lack of proper training. 

Crunchi provides some training on your personal dashboard as well as through some training manuals that you’ll receive with your enrollment kit.

In addition, according to Crunchi, they offer weekly training for their whole community, as well as specific training offered twice a month for their new Advocates.

3 • BBB A+ Rating

BBB (Better Business Bureau) is a non-profit organization that ranks businesses, charities and non-profit organizations based on their legitimacy, information they have gathered about the business and complaints received from customers.

The higher a company’s rating, the more credible and trustworthy that company is in the eyes of BBB.

Crunchi has been rated with A+ by BBB which is actually the highest possible BBB rating.

While BBB is an independent organization and not an official business regulator companies that receive good BBB ratings are probably legit, credible, and noteworthy.

4 • Positive Testimonials

While conducting research to gather information to put this Crunchi review together, I came across a lot of positive testimonials of people who had been using Crunchi’s products (mostly on Youtube).

In addition, there was a very positive testimonial about Crunchi’s products from a customer inside BBB (see image below).

Crunchi Positive BBB Testimonial

High-quality products that deliver their promises are always so much easier to sell.

Plus, incorporating positive testimonials in your marketing attempts is going to dramatically increase your retail sales and recruitments.

Crunchi Cons

  • MLM Business Model
  • Expensive to Join
  • No Documented Compensation Plan
  • Facebook Group is Deserted

1 • MLM Business Model

As mentioned earlier, I am not fond of the MLM business model in general for many reasons…

First of all, the success rates of MLM participants are awfully low (74% – 99%)

Secondly, I hate selling…

And thirdly, I’ve heard so many stories of people losing all their friends, family, and money due to the pushy and sleazy practices they were being taught by their “mentors” that I have become repulsed by the MLM business model in general.

Being involved in an MLM is just not worth the trouble in my mind.

Especially when there exist other much more legit ways of earning a lot more money without having to go through all that struggle of becoming a sleazy salesperson and jeopardizing your relationships with those around you in order to make a buck…

2 • Expensive to Join

Crunchi is one of the most expensive to join MLMs I’ve reviewed until now.

To give you a frame of reference, you can join Farmasi, which is an MLM company also in the beauty and cosmetics market, for only $19.99.

And, you can start your own online business completely for free with Wealthy Affiliate. And with an online business you have up to 38% more chances of actually earning a profit than you have by becoming an MLM rep…

3 • No Documented Compensation Plan

Crunchi’s compensation plan is nowhere to be found… Not on their website, not on another blog, not on YouTube, nowhere…

No one is talking about it online.

I guess that Crunchi is one of those MLMs that reveal to you how you can make money with them after you have joined them.

Let me tell you that I would NEVER pay $200+ to become part of a money-making opportunity without knowing EXACTLY how I’ll make money with it.

And neither should you…

3 • Facebook Group is Deserted

Unfortunately, Crunchi’s private Facebook Group is deserted (see image below).

Crunchi Inactive Facebook Group

The group seems to have been created 5 years ago, it only has 1500 members, none of them has posted during the last 30 days and no new members have joined during the last 30 days either…

The following statement exists on Crunchi’s website: “You’ll have a community of like-minded women who desire to support you and see you succeed!”

I don’t see any community… At least not an active one.

This isn’t a good sign at all…

If the company doesn’t recruit new Advocates and the majority of its old Advocates is inactive, then it will probably start going on a downward spiral until it eventually shuts down…

Crunchi MLM Review Summary



Disclosure statement N/A. The income potential of the average MLM rep is less than $5000 per year.



Provides training, cloud-based dashboard, replicated website,and access to a private FB group.



Very expensive to join and maintain your active & commission-qualified status.




Crunchi is NOT a pyramid scheme. Compensation plan nowhere to be found…

Overall Rating


Is Crunchi Suggested?

I wouldn’t really suggest joining Crunchi unless you have been using the company’s products for a while and you truly love them.

There are tons of MLM companies that operate in the beauty and cosmetics market and if you do your research you’ll probably be able to find one which is more established and much cheaper than Crunchi, has a better compensation plan in place, and higher-quality products, such as Farmasi.

On the other hand, to tell you the truth, I am not at all fond of the MLM business model in general…

  • The success rate of MLM representatives is awfully low
  • They are way too volatile and unstable
  • You need to invest a ton of money, time, and energy until you manage to make a profit (if you ever actually make a profit)
  • And most of them focus on recruiting people instead of actually providing an actual valuable and beneficial product/service

Plus, in order to make money with the MLM business model, you’ll have to turn into a sleazy salesperson and I really hate selling as much as I hate being sold to.

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

12 Responses

  1. Hello,
    I’m a Crunchi advocate and have been for almost 2 years now.

    The reason the FB group seems deserted is that it is a private account and you can only see the action and lists if you are a member. I absolutely love their products and how they are 100% gluten-free and 100% toxin-free!

    This is not something that can easily be purchased at any store. I know as I have a severe allergy to formaldehyde and gluten. Please feel free to join my FB group Clean Inside Out with Beverly Henry where I offer lots of education on health and wellness especially when it comes to toxin-free & gluten-free living.

    I’d be happy to answer any of your questions! ??

    1. Everyone can see an overview of a private FB group’s activity either they are a member or not.

      For instance, your own FB group shows that it had 23 posts in the past 30 days, something that makes it way more active than Crunchi’s FB group.

      Crunchi’s private FB group is deserted 🙂

      Nonetheless, thanks a lot for sharing your personal take on Crunchi’s products.

      However, I take your words with a grain of salt as you are an Advocate for the company so it’s normal for you to be praising it 😉

      My regards,


      1. This article is very outdated and has some misinformation. A Crunchi Advocate actually doesn’t have to spend ANY money in a given month to still earn a commission from any sales.

        To stay active as an advocate they do have to buy AND/OR sell $400 within a 6-month timeframe. If you can’t do that, you probably shouldn’t be running your own business either 😉

        The cost and names of the kits you mention are also incorrect. Yes, they were about that cost at one point in time but they’ve lowered in price and made them incredibly affordable for those interested in the advocate route. Advocate or not, just sharing a couple of newly updated facts for people to see!

  2. Hey!,

    I’m glad I found your website today to read the Crunchi Makeup MLM review.

    As I’m currently looking for a way to start working from home and be able to quit my job, I was looking for a way to start my own business and a friend told me about the opportunity to start my own business with Crunchi.

    I wanted to get more information before I say “Yes”, after reading the full review you made here, I’m happy to get more accurate information about what it is and how it works.

    I’ve heard from a couple of friends who use the brand that they are happy with the products and they will recommend me to use them too, so that is a guaranty about the quality of the products of this brand.

    But learning more about how it works and what are the fees is something different, you did a great job here and I have more information to make a decision, 

    I also see you recommend here to try to build up my own online business based on affiliate marketing, it sounds a better option for me, so I will check the link you’re sharing so I can get more information.

    Thanks so much for sharing a great review on Crunchi!

    1. I am glad I helped by pointing you to the right direction Alejandra 🙂

      Since you want to quit your job maybe you should check out some of my quit job articles.

      More specifically, I’d suggest that you should take a look at my article Quitting a Job Without Another One Lined Up: I DID IT!!!

      People have told me that it’s inspiring and motivating!

      Hopefully, it’ll help you further as well!

      In the meantime, let me know if you need any help or have any questions about my recommendations.

      I’d be happy to help!


  3. Hi Harry,

    I am not a big fan of MLMs or pyramid schemes either. I have been targeted by some of these organizations but luckily my skeptical mind kept me from joining.

    Do you think that there is a legitimate MLM company? I think there are better ways to earn money, such as affiliate marketing or drop shipping.

    1. It depends on what you mean by legitimate…

      Crunchi is a legitimate MLM company. 

      And to tell you the truth, I have reviewed more than a dozen MLM companies until now and most of them were 100% legit.

      The fact that you might not be able to earn as much money with an MLM company as you would earn with an online business doesn’t automatically make all MLM companies illegitimate 😉


  4. Like so many other MLM companies, Crunchi is selling products for outrageous prices when similar products can be bought from the drug store for much less. 

    There are plenty of companies selling natural cosmetics for much less than $20 to $60. There’s also the $150 per month of products that you have to either buy or sell in order to stay a member. 

    That’s $1800 a year.

    1. I couldn’t’ agree more!

      MLM companies tend to sell their products at higher prices in order to be able to compensate their reps.

      Technically, selling $150 worth of products per month shouldn’t be that hard… Since you’ll be earning up to 40% commissions, to make $1000 per month you’ll need to sell $2500 worth of products.

      So, if you have high ambitions, getting people to buy $150 worth of products per month should become second nature to you because the commissions you’ll earn through that kind of money is $60 MAX.


  5. Hi, I stumbled upon your article, and would like some more info on it. I am currently looking to help my wife make some money online. One thing she is passionate about is make up. 

    I see that you have reviewed Crunchi, and that was one company she was looking at.

    My question is, have you personally seen someone be successful using this company, and if so what are some of the ways that made money? For instance, what was their strategies, and stuff like that. 

    Any suggestions would be helpful, thanks and have a great day.


    1. Hey Payton,

      I haven’t personally known anyone who has successfully built an income with Crunchi… There are some success stories online but chances are that most of them have been published by other Crunchi Advocates in an attempt to recruit people.

      If I were you, I would contact Crunchi’s support team asking for an income disclosure statement. The company has been up and running since 2015 so they must have one in place.

      I believe that your wife’s success with Crunchi or frankly with any other money-making endeavor will depend upon her passion, willingness to learn, perseverance, work ethic, the time she devotes, as well as the training and mentoring she receives among other things.

      Instead of going for an MLM, tell your wife to start considering going for an online business. It’s much cheaper, simpler, and she will have much more chances of actually succeeding.

      Check out my free guide to making money online to find out what I am talking about. Inside this guide, I am also talking about dozens of people who have managed to go from zero to full-time online.

      And an online business could be around any subject your wife wants, including makeup.

      If you have any questions or need further help, let me know.


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