BeCause Cosmetics Review: Legit But Low Success Rate…

BeCause Cosmetics Review Featured Image

BeCause Cosmetics is an MLM company that operates within the cosmetics and beauty industry.

The company manufactures and distributes cosmetic products such as eyeliners, concealers, brow gels, color palettes, lip colors, and much more.

BeCause also has an MLM compensation plan in place, meaning that you have the ability to build an income with the company by promoting its products to retail customers as a “Brand Affiliate” as well as getting other people to enroll as BeCause Brand Affiliate themselves…

However, is BeCause actually legit?

Are its products worth it?

Does it offer the potential for you to achieve your financial goals?

Or is it just another scammy pyramid scheme which is going to leave you hundreds of dollars poorer?

By the end of this BeCause review, you’ll know everything you need to make an informed decision about whether this company is worth your time, attention, and money or not, such as

  • What BeCause is
  • How it works
  • The company’s background
  • How much it costs to join
  • Its compensation plan
  • If it’s a pyramid scheme or not
  • The products it offers
  • Its owners
  • Pros and cons
  • and much more

Let’s get cracking!

BeCause Overview

Name: BeCause Cosmetics

Owners: Andrew G. McBride


  • Affiliate enrolment – $59 (One-time payment)
  • Upgrade Pack #1 – $59 (One-time payment)
  • Upgrade Pack #2 – $59 (One-time payment)
  • Upgrade Pack #3 – $39 (One-time payment)
  • $5 per month to get a replicated website

Purchasing the Upgrade Packs #1 – #3 as well as the replicated website is optional.

Official Website:

Suggested? So and so…

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  • Affordable Entry
  • Provides Personalized Website
  • High-quality Products
  • Good Vibe

Jump to the Pros Section

  • Competitive Industry
  • MLM Business Model
  • Limited Training
  • Low Company Success Rate

Jump to the Cons Section

Before I move on to the actual BeCause Cosmetics MLM review, I want to reveal to you some general MLM statistics that will probably SHOCK you to your very core.

The Network Marketing Game
DON'T bother joining an MLM...

…until you’ve taken a good look at these shocking MLM statistics.

What is BeCause Cosmetics About?

As stated in the beginning, BeCause is an MLM that operates within the cosmetics & beauty market and focuses on manufacturing and distributing a variety of cosmetic and beauty products.

According to BeCause the ingredients they use to manufacture their products are sourced worldwide and are of the highest-quality and 100% safe for the skin while also being EU and US compliant, meaning that the company does not use over 1900 prohibited and restricted ingredients by the EU and 11 ingredients prohibited by the FDA.

BeCause Cosmetics was founded back in 2017 by Andrew G. McBride. 

Andrew doesn’t seem to have any experience with MLM companies prior to BeCause but according to his LinkedIn profile, he also founded another cosmetics and beauty company called Perfectly Posh​ in 2011 which he left in 2017 probably to launch BeCause.

The company’s mission is simple and it is to redefine beauty and empower women everywhere.

Lastly, 3% of the company’s sales go to several non-profit organizations  such as

  • People Helping People
  • The Boston Philarmonic Orchestra
  • The Moyer Foundation
  • and more

BeCause Cosmetics Products and Prices

The products BeCause manufactures and distributes are all the following:

  • Perfecting Brow Gel – $14
  • Precision Gel Eyeliner – $9
  • Faux Mink Lashes – $18 to $29
  • Liquid Eyeliner – $11
  • Max Volume Mascara – $21
  • Prep & Smooth Eye Primer – $15
  • Eye Set – $50
  • Essential Eye Styling – $29
  • Luminous Under Eye Concealer – $17
  • Long Lasting Pencil Eyeliner – $9
  • Spotlight Highlighter – $15
  • Spotlight Highlighter Trio – $39
  • Soft Glow Bronzer – $25
  • Color Correcting Concealer – $19
  • Essential Contour Kit – $39
  • Hydrating Liquid Foundation -$29
  • Illuminating Blush – $24
  • Mattifying Sheer Primer – $26
  • Face Set – $62
  • Set & Exted Finishing Powder – $17
  • Fix & Finish Setting Spray – $13
  • Silky Matte Lip Crayon – $10
  • Metallic Liquid Lip Color – $12
  • Long Wear Lip Liner – $8
  • High Shine Liquid Lip Color – $12
  • Ultra Rich Longwear Lipstick – $12
  • Travelers Cosmetic Bag – $25
  • Complexion Brush – $25
  • BeCause Brush Set – $29
  • Essential Beauty Sharpener – $10
  • BeCause Blending Sponge – $14

How Does BeCause Cosmetics Work?

BeCause offers you the opportunity to earn commissions by becoming a “Brand Affiliate” of the company and distribute all its products yourself.

As a Brand Affiliate, you earn 20% – 30% commissions when you sell BeCause products to retail customers or when people purchase the company’s products through your personalized website if you have one set up.

You also earn a fixed amount of money when you achieve certain ranks within the company. For instance, when you achieve the “Silver Ambassador” rank, you earn $2000.

However, that’s not all…

BeCause also allows you to build a residual income with commissions paid on your downline’s volume thought a uni-level compensation plan as well as through various bonuses that you’ll receive based on your company rank. The higher the rank you achieve, the higher your income potential (see image below).

BeCause Compensation Plan

I dive deeper into BeCause’s full compensation plan right below.

BeCause's Compensation Plan

The majority of MLM companies have so overly complicated compensation plans that it feels like you need to have a rocket scientist doctorate to understand just their first paragraph.

Thankfully, BeCause’s compensation plan is rather simple but it lacks information at certain points.

BeCause basically pays you in 8 different ways.

  1. Weekly Retail and Web Sales Commissions
  2. Cash Bonus
  3. Monthly Sales Commissions
  4. Team Volume Bonus
  5. 1st Ring Ambassador Bonus
  6. 2nd Ring Ambassador Bonus
  7. 3rd Ring Ambassador Bonus
  8. BeCause Reward Points

If you want to find out more about all those bonuses and how you can generate an income by achieving them, go ahead and take a look at BeCause’s full compensation plan right here.

Please note that BeCause’s compensation plan might undergo changes from time to time so by the time you read this review, some of the info, the commission rates, the rank bonuses, etc that are displayed in the link I shared with you right above might not be that accurate.

If you still have questions about BeCause’s compensation plan, you could contact its support team at or at the telephone number 435-241-3576.

Or you could contact me at and I will do my best to help you out.

How Much Does It Cost to Become a BeCause Brand Affiliate?

To enroll as a BeCause Brand Affiliate all you have to pay for is an Affiliate Branding Kit which costs a one-time payment of $59 and contains a variety of products which you can use yourself, resell, or offer as samples to your potential customers as well as several BeCause business supplies such a

  • Welcome Cards
  • Getting Started Guides
  • Catalogs 
  • Buy Brochure
  • Join Brochure
  • Order Forms 
  • etc

Upon enrollment, BeCause gives you the option to purchase some additional product packs which contain additional products to propel your business such as

  • Upgrade Pack #1 – $59 (One-time payment)
  • Upgrade Pack #2 – $59 (One-time payment)
  • Upgrade Pack #3 – $39 (One-time payment)

If you want, you can also sign up for your own BeCause personalized website/e-shop for just $5 per month.

Purchasing the Upgrade Packs #1 – #3, as well as the replicated website, is optional.

Is BeCause Cosmetics a Pyramid Scheme?

Most of the time it’s very hard to distinguish between a legit MLM company and a pyramid scheme.

Make sure to watch the video below to discover how to spot and avoid pyramid schemes in general.

The main difference between an MLM and a pyramid scheme is that MLMs give you the opportunity to earn commissions by selling actual products or services to other people in retail without having to recruit them while with a pyramid scheme the only way to earn money is by recruiting other people into the scheme.

Since with BeCause you have the option to earn commissions by pushing the company’s products to retail customers, I have to conclude that BeCause is NOT a pyramid scheme.

BeCause Cosmetics Pros

  • Affordable Entry
  • Provides Personalized Website
  • High-quality Products
  • Good Vibe

1 • Affordable Entry: BeCause is one of the cheapest MLM companies to join that I’ve come across until now. With an one-time fee of $59, you can become its Brand Affiliate and promote its products for commissions which have the potential to bring in hundreds of dollars per month if you play your cards right of course.

Just to give you a frame of reference, NewYou (a CBD MLM) costs at least $70 per month to keep you qualified for commissions.

2 • Provides Personalized Website: Upon becoming a BeCause Brand Affiliate, the company gives you the option to purchase a pre-made website/e-shop which people will visit and purchase the BeCause products they need online.

When someone who visits your personalized website purchases BeCause products through it, you earn 20% – 30% commissions of the total amount of money paid by that customer.

If marketed the right way, this website could help you maximize your customers and commissions.

The only downside of this website is that it’s ugly (it literally seems like a website that was built in 1990), confusing, and very difficult to navigate and I don’t think that you have the authorization to edit it.

3 • High-Quality Products: BeCause’s products are indeed very high-quality, cruelty-free, as well as USA and EU compliant.

Before I started putting this review together I located around the web testimonials of people who have been using BeCause’s products for a while and they were all very happy.

That’s a good thing because when you have a very good product at your hands it basically sells itself without you having to become pushy and sleazy to get people to buy it.

4 • Good Vibe: I don’t know how to explain that… It’s just that when I was doing my research about BeCause, I got an overall good vibe about the company.

Maybe it’s due to the fact that they are not using extraordinary claims, its owner seems like a very down-to-earth guy, and their compensation plan doesn’t really focus on recruiting other people but on actually distributing the company’s products.

BeCause Cosmetics Cons

  • Competitive Industry
  • MLM Business Model
  • Limited Training
  • Low Company Success Rate

1 • Competitive Industry:  There’s a lot of money in the cosmetics and beauty industry and where the money goes, competition follows.

According to research, the cosmetic industry has been growing exponentially during the last few years and companies are always releasing innovative products that are going to help them take the upper hand over their competition.

I am just saying this to prepare you because you’ll have to go against giants like Avon and Younique and this ain’t going to be easy.

2 • MLM Business Model: As mentioned earlier, I am not that fond of the MLM business model in general for many reasons, mainly due to the awfully low success rates of their participants.

I mean, why even bother with an MLM when you can just as easily create your very own online business which actually offers so much more chances of bringing in an actual profit and would actually require a lot less effort on your part?

It doesn’t make any sense.

If you would like to start your own online business, after all, you can do so with Wealthy Affiliate and Project 24.

3 • Limited Training: Something that the majority of MLMs don’t offer to their newly recruited members is proper training on how to actually make the most with the company (no wonder that such a small percentage of MLM participants manage to make a profit).

BeCause offers some training on your personalized back office, to help you understand how the company works, its compensation plan, how to market your website, etc but unfortunately, it lacks both in quality and quantity, something that makes finding success with the company much more difficult if not unlikely.

On the other hand, better some training than none.

4 • Low Company Success Rate: On there’s a heat map with all the current Brand Affiliates BeCause has as well as their ranks (see image below).

BeCause Brand Affiliate Heat Map

The white ones are Normal Affiliates, the gray ones are Level 1, Level 2 and Level 3 Affiliates, and there’s a Silver Ambassador and a Gold Ambassador.

So, what does that mean?

In order to go from Normal Affiliate (white) to Level 1 Affiliate (gray), you need to have a personal sales volume of $500 each month.

This means that all the Normal Affiliates (whites) which actually constitute the majority of BeCause’s Brand Affiliates (somewhere around 70%), make less than $500 per month.

That’s awful.

Is BeCause Cosmetics Suggested?

If I was really interested in the cosmetics and beauty industry, then maybe I would give BeCause a try mostly because it has a simple compensation plan as well as high-quality and affordable products.

However, I am pretty sure that if you do your research, you might be able to find more reputable and credible cosmetic MLM companies, with a wider variety of products, as well as a better compensation plan.

To tell you the truth, personally, I am not at all fond of MLMs in general.

  • The success rate of their affiliates is awfully low
  • They are extremely volatile
  • You need to invest a ton of money, time, and energy until you manage to make a profit (if you ever actually make a profit)
  • And most of them focus on recruiting people instead of pushing an actual valuable and beneficial product or service in retail

Plus, in order to make money with the MLM business model, you’ll have to turn into a sleazy salesperson and I really hate selling as much as I hate being sold to.

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

8 Responses

  1. Hi! Reading your review, at least I know that this is a legit company and that it actually pays those that are part of it. But discovering it’s an MLM has discouraged me a bit. Sorry, but I’ve had bad experiences with this type of business. And what you have stated, that 70% of those that are part of BeCause earn less than $500, confirms my position.

    Thanks for mentioning these other 2 alternatives. I’ll check them out.

    1. I am glad I helped you out, Henry!

      Let me know if you have any questions about Wealthy Affiliate and Project 24.

      I’ll be happy to answer them!


  2. The problem with MLMs is the money-making part… It’s always hard to make little or no money out of it because of its model regardless if it’s legit or you work hard.

    I always say it that I can’t deal with MLM companies because I can’t be working and not get my pay fairly and the referral thing bores me.

    I really enjoyed reading through the 7 MLM statistics, they are very true and realistic. 

    In my opinion, there are other business models that can be much more lucrative than MLMs.

    MLMs have nothing to offer. 

    1. I would argue that the MLM business model, in general, is among the fairest regarding compensation.

      You get paid based on your performance… If you perform well, you get paid well… If you perform poorly, then you’ll remain poor.

      In my eyes, MLM is way more legit than an average 9-5 job where you could be multitasking for 8-10 hours a day for a minimal wage.

      Nonetheless, there are indeed many more business models, such as freelancing and running an online business, that offer way more potential than participating in an MLM.


  3. I also believe that the cosmetic industry is one of the largest and most profitable industries to operate within. 

    However, the MLM business model is what might become a challenge. I do not like to personally handle physical products and keep hounding my friends and relatives to make a purchase.

    I really do not like to do recruits and still urge my recruits to do their recruits in order for me to stay afloat. The success rate of MLM is pretty discouraging, to say the least. The statistics you have provided on MLMs say it all. I believe the best business model is one that is done from the confines of the internet. 

    1. Those are all perfect points, Carol.

      As Bill Gates said, “If your business is not on the internet, then your business will be out of business.”

      Nonetheless, BeCause provides you a website so you can do your business from the internet as you mentioned. Or you could create your own website and market yourself and the company’s products through there (which is suggested as BeCause’s pre-made website is freaking ugly).


  4. Thank you for this great review of BeCause cosmetics. 

    It sounds like the entry fee is a little less than your typical MLM program. That is a good thing, because some programs charge you $100 a month just to be a member, and then you have to buy all these kits on top of that. So this is more of an MLM program for someone who doesn’t have as much money to start with.

    At the same time, you probably have more chances to make money if you build your own business online as you mentioned. Running an online business seems a little more straightforward and that can be a good thing. Plus you probably won’t have to do any cold calling or direct sales.

    Thanks a lot!

    1. Running an online business is definitely more straightforward and simple than participating in an MLM. And yes, you probably won’t have to do any cold calling or direct sales, depending on the nature of the business of course as well as on how hungry are you to succeed.

      So, are you running your own online business yet or are you looking to get started

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