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Project 24: 60 Steps to Full-Time Income in 24 Months! [Review]

Project 24 60 Steps to Full-Time Income in 24 Months! [Review]

Income School’s Project 24, has undeniably made quite a ruckus since it got released a couple of years back…

If you’ve been searching for a way to build a full-time income online, then it’s really no surprise that you stumbled upon it.

In a nutshell, Project 24 is an affiliate marketing course that’s going to teach you how to build a full-time income online within 24 months, by following a unique 60-step training approach.

For many reasons that I’m going to be talking about within this review, I personally consider Project 24 among the best affiliate marketing courses I’ve come across until now.

Nonetheless, I am extremely aware that you might have heard similar claims about dozens of other courses, only to find out later that they were huge time and money-wasting scams, am I right?

Well, this is exactly why the rest of this Project 24 review is going to be focused on covering every single aspect of Project 24, such as

  • What Is Project 24 About?
  • How Does Project 24 Work?
  • Who Is Project 24 For?
  • What’s Inside Project 24?
  • How Much Does Project 24 Cost?
  • Project 24’s Pros and Cons
  • Is Project 24 a Scam or Suggested?

This way, you’ll have every piece of information you might possibly need to make an informed decision about whether Project 24 is worth your time, money, and attention or not.

So, let’s dig in, shall we?

Table of Contents

Income School Project 24 Overview

Name of Product: Project 24


  • Jim Harmer
  • Ricky Kesler


  • $449 for the first year
  • $199 for each successive year after your first year is over

Official Website:

Suggested? Yes!

Best Affiliate Marketing Courses


The Affiliate Lab ($200 OFF)




Wealthy Affiliate (Free to join)






Best Affiliate Courses



$200 OFF




Free to Join





What is Project 24?

Project 24 is an affiliate marketing course that teaches about building a Full-Time Income Online, in the span of 24 months.

Project 24 was launched by Jim Harmer and Ricky Kesler in February 2018.

Jim and Ricky used to be two average guys working normal jobs and leading normal lives.

In 2009, they decided to start getting involved with affiliate marketing in an attempt to boost their income and ultimately quit the 9-5 rat race and live the “laptop lifestyle”.

After a lot of experimentation and trial and error, they managed to build dozens of affiliate websites that generated hundreds of thousands of dollars per month for them and by 2012, both of them had quit their 9-5 jobs.

In 2015 Jim and Ricky started Income School as a way to teach other people how to create profitable affiliate websites like them.

3 years later and after having helped dozens of people succeed with affiliate marketing, Jim and Ricky launched Project 24.

Project 24’s objective is to walk you through the exact same 60-step process Jim, Ricky, and their students have been utilizing over and over again towards building affiliate marketing websites that generate a full-time income ($8000+/month) in less than 24 months.

In the two videos below, Jim and Ricky explain how they went from being employees to generating a full-time income online and living the laptop lifestyle so make sure to give them a watch.

At the time that I am updating this review, Project 24 exists for a little more than 2 years and already had helped more than 600 of its members build profitable affiliate websites by following its 60-step formula.

Out of those 600 people,

  • 70 are now earning at least $500 per month (12% success rate)
  • 40 earn at least $1000 per month (7% success rate)
  • 15 have already managed to become full-time bloggers (2.5% success rate)

For a more in-depth look at Project 24, sit back and watch Project 24’s full webinar right below.

Before moving on, I want to make clear that Project 24 is NOT a magic bullet to success…

Project 24 won’t funnel money into your bank account out of nowhere in the next 24 months if YOU don’t actually invest the required amount of time and effort in building and scaling your online business…

If after purchasing the program you still spend your free time sitting on your ass watching TV, well, you’re never going to actually make any money online.

In addition, be aware that no program, including Project 24, can guarantee success in any particular timeframe.

Even if you act upon Project 24, it might take you a lot more than 24 months until you reach a full-time income online.

Truth is that the amount and speed of your success online are mainly going to depend on your own

  • work ethic
  • tolerance
  • level of commitment
  • ability to adapt
  • perseverance
  • ability to follow instructions
  • etc

Project 24 is for those who:

Who is Project 24 NOT for?

Project 24 is NOT for those who:

If one or more of the instances mentioned right above apply to you, then Project 24 is probably NOT for you so I suggest that you check out The Best Affiliate Marketing Courses to Make Money Online in 2020.

Now that you know who is Project 24 for and not for, it’s time for me to reveal to you exactly what you’ll get if you decide to join the course.

Sit tight, and have fun!

What's Inside Project 24

Let’s find out more about each one of those features, shall we?

Project 24's 60 Steps to a Successful Site

Project 24 60 Steps Training

The 60 Steps to a Successful Site is where your journey with Project 24 begins.

This training module consists of 60 actionable steps that take you by the hand and walk you through the entire process of building an affiliate marketing business from scratch to generating a full-time income online.

As mentioned earlier, this 60-step recipe is responsible for hundreds of very profitable affiliate websites Jim, Ricky, as well as several of their students, have built so it’s basically proven to bring results.

A fraction of the things that you are going to be taught during this 60-step approach include:

  • Setting up a WordPress website
  • Choosing your niche
  • Writing content for your blog 
  • Promoting your website on Pinterest
  • Recording YouTube videos
  • Conducting keyword research
  • Designing and structuring your website
  • SEO strategies
  • and much more

Within this 60-step approach, you’ll also discover a very effective blogging technique that no other affiliate marketing course is talking about…

Jim and Ricky call it “The Content Mix”.

Content Mix means writing specific types of posts during specific stages of your website.

Those types of posts are:

  • Response posts 
  • Staple posts
  • Pillar posts

If you can’t understand half of it, worry not… Jim and Ricky explain everything in great detail within Project 24.

Based on Project 24’s Timeline, The 60 Steps to a Successful Site should take you somewhere around 3-4 months to complete.

By the time you complete all of them, you’ll have in place a website with 30 posts, 3 recommended tools pages, and a YouTube channel with 10 videos.

But that’s just the start!

Dozens of Additional Courses

On top of its main 60-step recipe, Project 24 offers dozens of additional courses on a variety of subjects that’ll help you successfully scale your online business, such as:

  • How to pick a profitable niche
  • Search Engine Optimization (SEO)
  • Increasing traffic with Pinterest
  • Google Snippet Optimization
  • Email marketing
  • Improving the speed and effectiveness of your writing
  • Success Mindset
  • etc

All courses contain at least one video that ranges from 20 to 60 minutes as well as text.

In addition, new courses are being published all the time and as a Project 24 member, you’ll get your hands on both the older as well as the forthcoming ones.

Frankly, those courses are jam-packed with information that will save you enormous amounts of time, energy, and guesswork.

For instance, the course on picking a profitable niche teaches you how to find the right balance and refine your niche just enough in order to speed up and maximize your results.

If you choose a very wide niche you’ll probably end up competing with a lot of highly-authoritative websites that will trample you.

On the other hand, if you narrow your niche way too much you might end up having no audience to make money from.

Both of those instances will most likely result in failure and having to start all over again.

Furthermore, the course on Search Engine Optimization reveals several tips and practices that will help you make your website appear in higher positions than your competition in the SERPs, such as

  • Finding keywords with low competition
  • Writing the right content
  • Analyzing your competition
  • Composing awesome headlines
  • Understanding how search engines work
  • etc

Project 24 No Nonsense SEO Approach

Not knowing how to perform SEO on your website and articles the right way could hold you back many, MANY months, or even years. 

Right below, you can see an SEO guide published on Income School’s YouTube channel which is pretty similar to the SEO course that you’ll find within Project 24.

Make sure to give it a watch to get a grasp of how all the courses within Project 24 are laid out.

Project 24 Podcast

Upon signing up to Project 24, you’ll gain instant access to a weekly, members-only podcast, run by Jim and Ricky.

Project 24 Podcast

The podcast gets released in seasons.

Each season contains 5-10 episodes that revolve around a specific subject.

For instance, the first season of Project 24 consists of 8 episodes within which Jim and Ricky reveal how they increased the revenue of one of their websites by 300% in just a couple of months just by changing its monetization technique.

Season 2 consists of 13 episodes and is focused on sharing data regarding project Rexburg, a project where Jim and Ricky hired a number of University students to write 200+ articles per month, on several new niche websites.

At the time I am updating this review, Project 24’s podcast consists of a total of 80 lessons and more are being added weekly.

Each podcast episode runs for about 30-60 minutes.

Project 24’s podcast is mainly addressed to intermediate and/or more advanced affiliate marketers as it focuses mostly on subjects that have to do with scaling an already established online business.

Project 24 Vlog

In addition to the Project 24 Podcast, Jim and Ricky also run a Project 24 Vlog.

At the time I’m writing this Project 24 review, the vlog contains just a couple of small videos offering some general advice and insights.

I’m guessing that over time, Jim and Ricky are going to be adding more videos.

Dedicated Support

Project 24 offers dedicated support to all its members.

If you

  • get stuck and need help to get back on track
  • come across technical difficulties or other issues
  • have any questions regarding the training
  • or whatever else

you can contact Project 24’s support team through email and they’ll get back to you ASAP.

Their answers are usually spot on so chances are that any issue you might be facing will get resolved in no time without you having to keep going back and forth with them for hours.

Having access to a dedicated support team is going to drastically increase the chances of you reaching your financial goals.

Private Project 24 Community

In addition to the dedicated support, Project 24 offers access to an exclusive, members-only community.

Project 24’s community is basically a forum-like platform where you can 

  • interact with other members of the course
  • ask Jim and Ricky questions
  • provide help to others
  • share your wins and failures
  • seek support and motivation
  • learn what works and whatnot from those who are ahead of you
  • etc

The forum consists of hundreds of active affiliate marketers from all around the world so it’s pretty active 24/7.

This means that no matter what day and time it is, you’ll probably always manage to find someone to get you unstuck!

Jim and Ricky are also actively providing help within the community every single day.

Having access to such a community could truly make the difference between your online business succeeding and failing.

According to Wikipedia, being part of a community of people who are after achieving similar goals as you, makes the whole process a lot less painful and frustrating.

In addition, according to Psychology Today, a sense of belonging to a community of like-minded people improves your motivation, happiness, and helps you cope with negative and painful emotions.

Even if you decide not to go for Project 24, I suggest that you don’t settle for a course that doesn’t offer access to a populated & active community.

Download Center

Project 24’s Download Center contains several downloadable tools & resources, such as

  • Project 24 Success Timeline (Excel spreadsheet with expected earnings over time)
  • 300+ profitable niche ideas excel spreadsheet
  • Income School’s Monetization WordPress plugin (helps manage your affiliate links)
  • The Content Mix template infographic 
  • Income School’s WordPress premium theme (Acabado)

New tools and resources are regularly being added in this section as well.

Project 24's Timeline

In an attempt to ensure that Project 24’s members will manage to reach full-time income online within the expected timeframe, Jim and Ricky have put together Project 24’s Timeline.

Project 24’s Timeline is basically a compass of the tasks you should be completing and the results you should be expecting at any given month during your journey.

For instance, according to Project 24’s Timeline, by the end of your 2nd month in the course, you should have

  • completed Project 24’s 60-step recipe
  • earned $0

By the end of your 12th month, you should

  • have published 130 pieces of content
  • receive 12.000 page views/month
  • be earning around $300/month

By the end of your 24th month in Project 24 you should have:

  • An ongoing publishing routine on your website & YouTube channel (10+ pieces of content published per month)
  • Optimized ad and affiliate monetization
  • A growing email list directing users to well-monetized pages on your site
  • Launched a course or info product of your own
  • Published 195 pieces of content

If you strictly adhere to Project 24’s Timeline, chances are that your online business is going to be generating a full-time income before you hit the 24-month mark.

However, if you keep deviating from it, earning a full-time income online is probably going to take a lot longer than expected…

According to Project 24:

If you were slower to complete some actions, you’ll be slower to see the outcomes.

You can take a look at Project 24’s Timeline right here.

Free Premium WordPress Theme (Acabado)

Last but not least, as a Project 24 member you’ll get your hands on Income School’s premium WordPress theme “Acabado”, completely for free (normally costs $50/year or $99 for life).

Acabado is simple, minimal, and its main purpose is to decrease your website’s loading speed.

Loading speed is one of Google’s ranking factors…

This means that Google will rank faster-loading websites in higher positions in its SERPs than slower-loading ones.

The downside of Acabado is that it offers a lot fewer customization options than most regular WordPress themes out there…

How Much Does Project 24 Cost?

Project 24 costs

  • $449 for your first year as a member
  • $199 per each successive year you decide to remain a member

Project 24 offers no monthly payment plan, no free trial, and no refunds or money-back guarantees whatsoever.

Project 24 Pros

1. Jim & Ricky Are Pros

The first thing that I like about Project 24 is that its creators have a proven track record of success with affiliate marketing…

Over the years, Jim and Ricky have built from scratch dozens of affiliate websites that are now generating hundreds of thousands of dollars per month in commissions for them, such as:

  • Improve Photography
  • Camper Report
  • Dirt Bike Planet
  • Outdoor Troop
  • Soundproof Expert
  • and much more

Project 24 reveals the exact same 60-step process Jim and Ricky followed to build and grow every single one of those websites.

Jim and Ricky’s teaching style is clear, concise, and contains no fluff whatsoever.

Lastly, they are always 100% honest and transparent about everything they do and the results they get.

Within Project 24, Jim and Ricky will be sharing with you

  • the names of their niche websites
  • how much traffic they get
  • the income each of them generates
  • the keywords they use
  • the strategies they employ
  • experiments they conduct and how they worked for them
  • what they could have done better
  • what they should have avoided
  • etc

Give the video right below a watch to see for yourself what I am talking about…

2. No Extra Expenses/Upsells

There are tons of affiliate courses that lure you in with low initial prices only to start throwing at your face hundreds of dollars of worth of upsells or other products/services, such as

  • Keyword research tools
  • Autoresponders
  • Funnel builders
  • etc

that you’ll have to purchase to be able to follow through with them.

Thankfully, Project 24 focuses on teaching you how to build & scale your online business 100% expense-free by leveraging tools and resources that are available online for free.

For example, instead of purchasing a keyword research tool that could set you back hundreds of dollars per month, Project 24 will show you how to conduct your keyword research for free by using Google’s built-in search function.

The only additional expenses regarding Project 24, after your yearly membership fee, will be

  • a domain name ($15/year)
  • and a hosting plan ($10/month)

3. Constant Updates + New Content

The internet landscape, in general, is constantly evolving.

New rules and practices rise daily to replace old ones…

What worked yesterday might not work today and what works today might not work tomorrow…

Jim and Ricky do their best to keep Project 24 up to date based on the latest internet trends by regularly updating and adjusting old content as well as adding brand new content with the first given chance.

As a Project 24 member, you’ll have access to all of the course’s future updates & new pieces of content completely for free.

4. Populated & Active Community

As mentioned earlier, Project 24’s private, members-only forum is pretty active and populated.

No matter what time, or day it is, through that forum you’re almost guaranteed to receive a prompt solution to any problem you might be facing either from one of the hundreds of other community members, Jim, Ricky, or their dedicated support team.

For most newbies to affiliate marketing, being part of such a community could make the difference between success and failure.

Important Tip: Avoid at all costs courses that offer no access to any kind of community or have inactive & deserted communities.

5. Unique Training Approach

Project 24’s 60-step recipe lays down a very unique approach to building successful affiliate websites that you won’t find in any other affiliate course.

This recipe has been put together by Jim and Ricky and has been refined over years of trial and error to only include techniques and strategies that have been proven to repeatedly generate results.

In addition, within Project 24’s 60 steps, you’ll come across a unique content-writing technique called “Content Mix”, which is also exclusive to Project 24 members.

Lastly, some of Project 24 courses teach about unique approaches towards scaling your online business, that no other marketer is talking about, such as the snippet optimization practice.

6. Focuses on Free Traffic

Project 24’s focus is to teach you about cultivating free, search engine traffic be leveraging 3 main techniques:

  1. Publish high-quality content which is valuable and helpful to your readers
  2. Optimize your website and content in order for the search engines (Google, Yahoo, etc) to rank you in higher positions in their SERPs
  3. Leverage YouTube and Pinterest to build up your traffic and authority

The course does NOT bother with

  • Social media
  • Posting on forums
  • Paying for traffic
  • or building backlinks

as none of those traffic generation methods is as effective, stable, and sustainable, as generating free traffic through multiple search engines.

Just a side note for more advanced marketers:

Link-building is dead…

You can’t even imagine how many times I’ve seen online businesses burn to the ground overnight after one of Google’s algorithm updates because they had been focusing solely on building backlinks.

Backlinks might still be an important ranking factor (for now) but if you are actively building them without at the same time publishing high-quality content on your website, you’re just trying to fool the system.

And believe me, nobody can fool the system, at least not in the longterm.

Think about it this way:

People come to your website to read your content…

They care neither about how many backlinks you have nor if those backlinks come from high-authority websites.

And if you want to end up running a successful online business, you should give your visitors exactly what they want.

If you’re building or thinking about building backlinks, then you should definitely watch the video right below.

7. Beginner-Oriented

Project 24’s training is very beginner-oriented as it walks you through even the most basic steps of building your online business, such as

  • purchasing a domain name & hosting
  • building and setting up your website
  • creating posts & pages
  • installing plugins
  • etc

8. Increasing Success Stories

As time passes, more and more people seem to be reaching a full-time income online by utilizing everything taught within Project 24.

Take a look at a handful of Project 24 success stories right below.

You can find some more Project 24 success stories and testimonials right here.

In addition, if you join Project 24, you’ll come across dozens of more success stories of Project 24 members within the platform’s private forum.

9. Tons of Positive Reviews

Project 24 is receiving quite a lot of positive feedback from many online marketers.

Here’s what some of them have to say about it:

Project 24 is a packed course that teaches about an unusual approach to building niche websites and earning passive income online that clearly works for many people. –


If your goal is to make good money online, as passively as possible (i.e. a full-time income working part-time hours), Project 24 is definitely worth a look. –


Project 24 is easy to follow. Everything is simple and straightforward, and by the end of the program, you should grow from being an absolute greenhorn to a refined, full-time online entrepreneur earning a decent income from blogging and affiliate marketing. –


Those who want to learn from instructors who like to mix humor, authenticity, good ethics, and old school work/life family values, would feel a sense of belonging in Project 24’s community. Participation in such a community will help you to brace the transition into the career of online marketing. Their training is solid and is apparently helping people earn money. –

Project 24 Cons

1. New Kid on the Block

Project 24 is a new kid on the block.

The platform was launched in February 2018 so at the time of this review, the platform exists just for a little more than 2 years.

I’m not implying in any way that Project 24 is low-quality or ineffective but rather that it still has a lot of room for improvement compared to an affiliate marketing course like Wealthy Affiliate which has been around for 15 years.

2. No Free Trial

Project 24 doesn’t offer a free trial…

Nonetheless, if you want to get a taste of what the course has to offer, I suggest that you start consuming Income School’s YouTube content.

The videos within Income School’s YouTube channel are pretty similar to Project 24’s instructional videos, so you can basically consider them like a free trial for Project 24.

If you enjoy Income School’s YouTube content, then chances are that you’ll also enjoy Project 24.

3. Somewhat Unrealistic Claims

As mentioned earlier, Jim and Ricky are very honest and transparent about everything they do and I really applaud them for that.

But one thing that really bugs me about them is that they keep claiming that writing an article takes just one hour.

I bet that this is the case for experienced digital marketers like Jim and Ricky but truthfully, it would be nearly impossible for an absolute beginner who hasn’t written a blog post before.

For instance, I’ve been writing content for about 4 years and I’m still unable to write an entire article in just one hour (at least not a high-quality one).

Now, I’m not a professional writer but I personally need 3 to 4 hours to finish a high-quality, 2000-word article. 

The problem here is that Project 24’s Timeline has been created by Jim and Ricky having in mind that putting together a high-quality article requires only one hour of work while for most people, especially beginners, the whole process will definitely take a lot longer.

This means that if you can’t finish your articles in one hour, you will probably end up deviating from Project 24’s Timeline, thus taking you longer than 24 months to get your website to generate a full-time income.

4. Kinda Pricey for my Taste

Project 24 costs $449 to join.

While such an admission fee isn’t unbelievably high, there are definitely more affordable high-quality affiliate courses (e.g. Wealthy Affiliate

5. No Refunds

Jim and Ricky offer no refunds for Project 24.

If for any reason you’d like to get the money you invested in Project 24 back, well, you can’t.

You can take a look at Project 24’s refund policy right here.

Project 24 Review Summary



Project 24’s purpose is to help you earn $8000+ per month online.



60 steps to success, video courses, podcasts, spreadsheets, templates, Acabado, etc.

Value for


Kind of pricey for my taste. No free trial. No refunds. It’s worth the investment.



Dedicated support team. Access to a private community of hundreds of like-minded people.



Dozens of success stories & positive testimonials. Project 24 seems to bring results to its members.

Overall Rating


Affiliate marketing FAQs

(Click each question to expand)

Affiliate marketing is an online business model that involves promoting products or services created and distributed by third-party online merchants in exchange for getting paid a commission for each sale you refer.

In layman’s terms, affiliate marketing is the process of being compensated for helping businesses sell to more customers.

Read more…

Here’s a bird’s eye view of how affiliate marketing works.

  1. You join a merchant’s affiliate program
  2. The merchant gives you a unique affiliate link that points to their e-shop
  3. You promote your unique affiliate link online (blog, forums, social media, paid ads, etc.)
  4. Every time someone clicks on your unique affiliate link and makes a purchase on the merchant’s e-shop, the merchant pays you a commission

The Affiliate Marketing Process Overview

Read more…

There are thousands of successful affiliate marketers all around the world. Some of the most well-known ones are:

  • Pat Flynn
  • Matt Diggity
  • Matthew Woodward
  • Doug Cunnington
  • & more

You can check out a roundup of my 17 favorite examples of affiliate success and their backstories right here.

  1. Billion-dollar industry
  2. Very low startup & operational expenses
  3. Huge income potential
  4. Flexible & versatile
  5. Passive income
  6. Simple to implement
  7. No technical background
  8. No customer support
  9. No physical setup

Read more…

Affiliate marketers can be divided into five main income groups:

  1. Total beginners: $0 – $20,000 per year
  2. Low-level affiliates: $20,000 – $50,000 per year
  3. Intermediate affiliates: $50,000 – $100,000 per year
  4. High-level affiliates: $100,000 – $500,000 per year
  5. Super affiliates: $500,000+ per year

According to PayScale, the average annual income for affiliate marketers in the US is over $54,000 per year. Statistics reveal that 13% of affiliates earn more than $75,000 per year.

Some of the factors that influence how much you earn as an affiliate marketer include:

  • seniority
  • target niche
  • available resources
  • previous experience
  • marketing efforts
  • & overall mindset

Read more…

Here’s a rough income growth timeline of a typical affiliate marketing business:

  • months (0-3): no earnings
  • months (3-6): first affiliate sale
  • months (6-12): $100-$500 monthly
  • months (12-18): $1000 monthly
  • months (18-24): $3000+ monthly

This timeline isn’t a guarantee of future performance but rather a mere approximation of the income growth of an average affiliate business. Your own timeline could be shorter or longer than projected.

Over the years, I’ve seen aspiring affiliates striking a gold vein just a few months into the industry. On the other hand, I personally know people who’ve been struggling to grow their affiliate revenue to $1000 per month for several years.

Read more…

Affiliate marketing is one of the most affordable money-making models out there.

Here’s a breakdown of everything you need to get started as an affiliate marketer along with their associated costs:

  • web hosting & domain name: $2.95/month (Bluehost)
  • keyword research tool: $49/month (Jaaxy)
  • expert guidance: $49/month (Wealthy Affiliate)
  • email autoresponder: Free for up to 1000 subs (MailerLite)

Please note that on top of expert guidance, Wealthy Affiliate also provides free access to hosting and a keyword research tool so you don’t have to purchase them separately.

Yes, you can do affiliate marketing without a website by promoting your affiliate links on other marketing channels, such as:

  • Social Media
  • Paid Ads
  • YouTube
  • Podcast
  • etc.

Read more…

The process of getting started with affiliate marketing can be broken down into the following four simple steps:

  1. Pick a niche
  2. Launch a blog
  3. Build an audience
  4. Promote affiliate products

Read more…

No, you don’t.

Affiliate marketing is very simple to get started with by virtually anyone regardless of age, education, background, available capital, tech-savviness, professional network, etc.

In fact, most 6-figure affiliate marketers were no more experienced than you currently are when they first ventured into the affiliate marketing industry.

Nonetheless, being knowledgeable in fields like marketing, sales, content production, business management, etc., could help you reach your financial goals somewhat faster.

Is Project 24 a Scam or Suggested?

Project 24 is definitely NOT a scam.

If your goal is earning a full-time income online without investing an arm and a leg in the process, Project 24 might be what you’re looking for!

Its training is high-quality, unique, and seems to be bringing results… It offers dedicated and community support… It’s being kept up to date… And it teaches about getting 100% free, search engine traffic so that you won’t have to spend thousands of dollars on ads.

The downside with Project 24 is that free traffic takes a lot of time and effort to grow. That’s why Jim and Ricky’s expected timeframe to reach full-time income is 24 months.

And to be 100% honest, chances are that for some people, it’s going to take even longer.

That being said, if you’re after faster results and you have money to invest, I suggest that you check out The Best Affiliate Marketing Courses and pick a course that teaches about paid ads.

If you’d like to go down the free traffic path but didn’t like Project 24 for some reason, make sure to check out the affiliate course that helped ME build a full-time income online, Wealthy Affiliate.

I really hope that my Project 24 review helped you make an informed decision about whether you should invest your time, money, and energy in this course or not.

If you have any comments, questions, or would like to share something regarding Project 24, you are encouraged to leave a comment right below or contact me right here.

I’ll be more than happy to help you out!

Best wishes,


Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

64 Responses

  1. Hi Harry,

    I found your website today when I was looking for another article, but as you mentioned Project 24 I had to come here to read your article.

    I’m a big fan of the Income School guys on YouTube and I’m not surprised to find a great review about them, I always had a curiosity to know more about their program and to know more about if it really works or not!

    I see you’re also a member at Wealthy Affiliate and I see you talk very good about it, I need to take a look at it too.

    1. Jim and Ricky have taught me a ton of things about scaling my online business the right way through their Project 24 course.

      I got started at Wealthy Affiliate and I joined Project 24 about 1 and a half years later in order to speed up the process of turning my online business into a success.

      It was the best choice I could have ever made.

      The strategies and techniques Project 24 teaches about are undoubtedly working.

      Recently, my website boomed and it got almost a 2000% increase in visitors in just one month. The articles that bring in all the traffic are articles that are written and researched based on what Project 24 taught me.

      The guys are pros, period!


  2. You put in some time and gave your opinion.
    Thank you.
    However, I was in Wealthy Affiliate for six months and did not get as much training as I have for FREE from Incomeschool on Youtube.

    1. Thanks for acknowledging my efforts, Phil! It means a lot!

      Well, every platform has its pros and cons. Truth is that I love IncomeSchool’s YouTube channel as well! I’ve learned about a ton of strategies through it which have truly made a difference in my online business and which are not being taught within Wealthy Affiliate such as writing staple, response, and pillar posts, Google’s ranking factors, how to increase the speed of my website, writing content faster, etc.

      On the other hand, Wealthy Affiliate offers a lot more hours of training in many more aspects than what Incomeschool’s YouTube channel does. Plus, it has a live chat, a website builder, good hosting, the site comments, and site feedback platforms, the keyword research tool, dedicated tech support, and last but not least, hundreds more success stories of people who have used it.

      Don’t get me wrong though… I love both Wealthy Affiliate and Incomeschool equally. That’s why despite having been a Wealthy Affiliate member for more than 3 years now, a few months ago I also purchased Incomeschool’s Project 24 and now I am a member of both.

      Why did you leave Wealthy Affiliate?

      Also, have you purchased Project 24 or are you just using Incomeschool’s free YouTube content to scale your online business? Have you found any success with it yet or not?


  3. I really appreciated all the information you provide about Project 24.

    You have done an impressive review on it and I like that you are comparing it with Wealthy Affiliate as this will help those who want to build and grow a business online choose the right program to join.

    I am one of those people but I really can’t decide… Both of those programs seem great.

    Which one would you go for?

    1. Well, this is a very hard question to answer because I really love both Wealthy Affiliate and Project 24.

      Personally, I got started with WA. It was the best choice at that time because it allowed me to start my first online business for free. If you have never tried anything similar in the past, I’d suggest going for Wealthy Affiliate too. This way you can test-drive the whole process of building and scaling an online business for free and if it’s something that you are interested in, you can then decide if you’ll go for Wealthy Affiliate premium or Project 24.

      While test-driving WA, you should also browse through Income School’s free YouTube content at the same time. This way you’ll be able to make a more informed decision of which program to join when the time comes.

      I hope that this clears some things up.


  4. I like what Project 24 has to offer.

    Also, they do not make any unrealistic claims about making thousands in a week by pushing a button just like most courses do.

    The fact that they state that to become a full-time blogger takes about 24 months shows that they are realistic about not being able to create success overnight in the online world. 

    I am pretty sure I will benefit a lot from becoming a Project 24 member and I think I’ll go for the course.

    Thanks a lot!

    1. Hi Jay,

      I hope that you achieve all you are hoping for with Project 24.

      I’ll see you inside the community!


  5. Going full-time blogging in 24-months time is a huge opportunity.

    Some people might think that 2 years is a long time, but to grow a successful business takes time.

    Do you think it’s worth to take on the opportunity that Project 24 is giving? 

    Or do you think that Wealthy Affiliate is the best bet? If people go for Wealthy Affiliate, they could start growing their business immediately online and make money in just a few months instead of waiting 24 months to become full-time bloggers with Project 24.

    I think I’ll start building my business with Wealthy Affiliate and when I make enough money with it I’ll probably invest it in Project 24.

    Thank you for sharing this opportunity with me!

    1. Well, nobody could possibly promise you how long it will take for you to start making money or how long it might take for you to become a full-time online marketer.

      I don’t think that by joining Wealthy Affiliate you are guaranteed to make money in a few months and consider that making a few bucks per month is light years away from earning your living online.

      Personally, I’ve been a WA member for 3 years now and I have seen only a couple of members succeed in earning their living online in less than 2 years and this probably took place because they had some kind of experience with marketing, sales, building websites, etc.

      Don’t forget that the height and speed of your success mainly depend on you. Good training is just a boost! You can have all the resources in the world but if you don’t put them together the right way yourself, you’ll still get nowhere.

      Let us know how it went with Wealthy Affiliate if you happen to visit again 🙂


  6. Dear Harry,

    I recently subscribed to Income School YouTube channel and watched some of their videos. To be honest they provide very helpful and valuable information on their channel.

    Affiliate marketing works and there is no doubt in that. Affiliate Marketing is one of the best ways to make money online.

    Affiliate Marketing has made businesses millions and ordinary people millionaires. – Bo Bennett 

    Based on Income School’s YouTube channel it seems that Project 24 will contain some great training. However, no free trial, only yearly membership and its high price are a bit of a turnoff.


    1. I loved the Bo Bennett quote, Paul!

      As it seems, a lot of people get turned off by the fact that Project 24 doesn’t have a free trial and a per-month membership plan.

      The price of the program is not that high… It just seems that way because to become a member you have to pay $449 at once. For instance, Wealthy Affiliate’s monthly membership costs $49 per month… It seems less but if you multiply $49 per month x 12 months it’s $588 per year which is more than Project’s 24 initial, yearly fee.

      And as I mentioned in the review, you can consider Income School’s Youtube channel as a free trial for Project 24.

      Problems solved 😉

  7. Project 24 sounds like an excellent training platform. I would love to join! 

    I especially like how Jim and Ricky have broken down the timeline for success into phases, each with their own set of given tasks to complete. I have always done well with task oriented lists so I know this approach would work well for me. 

    I am already a member of Wealthy Affiliate and even though I know Project 24 would offer loads of value for me, I simply am unable to afford to add Project 24’s first year initial fee at this time. I will definitely check out Income School’s YouTube channel. I watched the SEO Guide video you included and I was blown away by all the new ideas I gained just from the one video!

    Thanks so much for introducing me to Project 24. I think I will more than likely always be a member of Wealthy Affiliate, but it doesn’t hurt to gain all the knowledge possible to enrich my chances of building a successful online business. Project 24 is certainly something to look forward to in the near future!

    1. I am glad that you found this of value Shannon! I totally understand about not being able to afford Project 24.

      Check out their YouTube channel and blog and start applying their tips and strategies because they really work. And who knows… Maybe at some point in the future, you take the leap and join Project 24 just like I did!

      My best to you,


  8. You really covered all the bases of Project 24. 

    I’m a member at Wealthy Affiliate, but is there any additional value to using Project 24 in conjunction with WA? I’m always looking for additional courses for the future, so I was wondering if there is anything Project 24 has over WA?

    Do you use both resources together for any benefit? 

    I’ve combined different resources in the past but sometimes found it overwhelming due to information overload or conflicting pieces of advice. 

    1. Hi Kristin,

      I am indeed using both Wealthy Affiliate and Project 24 at the same time… One of Project’s 24 advantages over Wealthy Affiliate is that it goes very deep in content creation and SEO while it doesn’t talk at all about social media marketing which I can safely say that I hate.

      For a previous website of mine, I spent hours and hours on social media applying practices which I learned inside WA and saw no results whatsoever.

      You are absolutely right about information overload. When I purchased Project 24 I was completely done with WA’s main training and so I just focused on applying only practices taught within Project 24. I really wouldn’t suggest for someone who is just beginning with online marketing to follow Wealthy Affiliates and Project’s 24 training simultaneously because they might end up burnt out.

      Conflicting information is all around the web so you can’t really know what will work for you and your business until you actually try it yourself.

      I hope this clears up some things.


  9. Wow! What an excellent and thorough Project 24 review. 

    The free Income School videos provide a lot of information for anybody wanting to go into affiliate marketing.

    I appreciate your candor in stating that it takes more than 1-1.5 hours to write a decent blog. Once I have done the appropriate and necessary research, it takes me much longer to write even a 1,500 word article. I can only IMAGINE how long it took you to write this article wherein you took the time to walk people through every aspect of the program and managed expectations very well.

    You also recommend Wealthy Affiliates. Have you completed both programs?  Did you find that there was benefit it taking both? I would be very interested!

    Thank you for such an amazingly comprehensive article!

    1. I have spent nearly 48 hours in total for writing this review as well as updating it 2 times until now 😛

      To answer your question, I am currently a member of both Wealthy Affiliate and Project 24. Both of these platforms offer amazing training as well as very active and helpful communities.

      Wealthy Affiliate’s training is much more abundant but at the same time overwhelming and kind of unfocused. Project’s 24 training is very focused and mainly teaches about creating the right content for your website as well as SEO.

      If someone is very serious about creating a full-time living online in less than 2 years, then there’s no better way to achieve it than going for both Wealthy Affiliate and Project 24.

      I hope this helps you make your decision!

  10. Project 24 is clearly not a get rich quick scheme compared to other courses I’ve tried that claim that you can wake up tomorrow as a millionaire if you buy them.

    I am sure that those who invest 24 months of their time in building their online business will probably succeed.

    I also like that Project 24 has its owner’s faces available. The testimonials and success stories are also encouraging and motivating. 

    I think I’ll give this program a try and see where it takes me.

    1. I am glad to hear that!

      If you happen to come by again, please let us know how you liked Project 24 🙂

      I’ll see you inside the private forum as well.


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