Over the last decade, internet usage has skyrocketed.
According to Statista, in 2022, there were more than five billion internet users worldwide. That’s over 63% of the entire global population.
Therefore, we can safely assume that if your business has no website, you’re disregarding a large chunk of online users who could be interested in the products or services you deliver.
However, that’s not all…
Running a business website comes with many benefits and this article is devoted to sharing with you the five most prominent ones so that you fully understand whether or not investing in launching one is in your business’s best interest.
Let’s take a closer look.
Why create a business website?
Creating a well-designed and functional website is key to ensuring maximum growth and success for your business.
Some of the most notable advantages of maintaining a business website include, but aren’t limited to:
- Higher credibility
- Brand awareness
- Increased exposure
- More new leads
- Engage with existing customers
- Search engine traffic
- Efficient customer service
1. Higher credibility
One of the top benefits of having a company website is inspiring higher credibility toward your target audience.
According to many studies, nowadays, 25% to 55% of all consumers don’t trust brands that have no website.
That’s because, over the years, most internet users have been conditioned to perceive businesses that lack a website as unprofessional and untrustworthy.
As such, if you’re set on doing business without a website, chances are you’ll be forfeiting tons of potential customers to competitors who appear more credible than you due to having one.
2. Brand awareness
Another advantage of creating a site for your business is boosting your brand’s awareness by enabling you to showcase your company’s identity, voice, message, values, and mission to prospective and already existing customers.
Increasing your brand awareness comes with tons of benefits by itself, such as:
- Higher market share
- Improved brand perception
- Elevated trustworthiness
- More traffic
- Increased conversion rates
- & more
Moreover, spreading awareness for your brand will help your target audience realize why it’s in their best interest to purchase products or services from you rather than your competitors.
3. Increased exposure
Unlike your actual physical brick-and-mortar business that’s limited by location and operating hours, a website has the potential to act like a digital storefront that can be found by anyone, from anywhere, and at any time.
As a result, running a site for your business can help you expand your reach and capture the attention of potential customers who might have otherwise never stumbled upon your company in the real world.
4. More new leads
One of the most compelling reasons to launch a website for your business is to start acquiring new leads which you can then nurture into actual customers.
Even though launching, maintaining, and promoting a website can be costly, the leads it generates can potentially deliver a much higher and more passive ROI (Return On Investment) than traditional marketing channels, especially if combined with e-commerce and email marketing.
5. Engage with existing customers
A business website can also help you keep in touch and inform existing customers about new services you might be offering, recent product arrivals, industry updates, helpful tutorials, relevant events, answers to frequently asked questions, etc.
The more your business engages with its existing clients, the more likely they’ll be to purchase from you again in the future.
6. Search engine traffic
Once your website is up and running, you can optimize it so that it shows up in search engines like Google and Yahoo when users search for specific keywords and key phrases that are relevant to the industry of your business and its products or services.
Such a practice is called SEO (Search Engine Optimization) and it’s one of the highest-converting digital marketing techniques because you’ll be reaching out to people who’re actually browsing the internet to find solutions to problems similar to those your business solves.
7. Efficient customer service
Last, but not least, a business website could deliver instant answers to simple customer inquiries such as “Where are you located?” or “What are your working hours?”, as well as information on more complex subjects via FAQ sections, knowledge bases, video tutorials, instruction manuals, and more.
That’ll increase the efficiency of your company’s customer service in two ways.
Firstly, it’ll provide an all-around better experience for your customers by enabling them to receive answers to questions they might have regarding your business much faster and without having to directly contact your call center.
And secondly, by decreasing the number of incoming customer service calls, you have to option to stop investing as much in your call center and redirect your manpower to more important aspects of your business.
It’s pretty apparent that building a website will positively affect many aspects of your business, such as trust, leads, credibility, conversions, awareness, and so on.
If you’re determined about making your company flourish, you need to seriously consider investing in one ASAP.
The process of launching a website isn’t nearly as complicated and costly as it used to be a few years back. As a matter of fact, you can do it by yourself.
All you’ll need is a domain name, a hosting plan, and a website builder, all of which you can get at Ultrahost.
But I suggest that you read this post before signing up for them.
If you have any questions or require further help, leave a comment right below or contact me right here, and I’ll do my best to get back to you as soon as possible.
Best of luck in your affiliate endeavors!
Harry, Founder & Creative Director at dearboss-iquit.com