If you are a beginner having no clue how to build and scale a Kindle publishing business, this is where you start.
This training consists of 21 lessons which walk you through the process of building a successful Amazon Kindle publishing business from scratch.
Some of the things that you are going to learn during those 21 lessons include
- Determining your book’s niche
- Conducting keyword research for your book
- Crafting your book’s title
- Outsourcing your book’s cover
- Getting positive Amazon reviews
- Outsourcing the content of your book
- Scaling up your business
- Marketing your book
- and much more
According to Stephan, those 21 lessons teach you the exact same process he follows to make every single ebook he creates a success.
You don’t need any technical skills or previous experience to start applying any of the techniques taught. You will learn everything you need to learn progressively during the training.
Since you are still here, let me give you an overview of each one of those 21 lessons.
Lesson #1 – Finding a Profitable Niche
“Niche” basically means the subject of your book.
Choosing the right subject for your book can make the difference between you succeeding and failing.
Optimally, choose a subject which you are passionate and a little knowledgeable about.
Lesson #2 – Keyword Research
Keyword research and employment is an important aspect of most online endeavors as people always browse the web using keywords.
In this lesson, you’ll learn how to determine if the niche you chose in lesson #1 is one that you should really go for based on its competition, earnings potential, popularity, etc as well as how to dig for the right keywords in order to maximize your earnings and minimize your competition.
Lesson #3 – Creating a Title That Sells
The first thing people are going to check out about your book is its title…
And a good title can make the difference between someone wanting to find out more about your book or leaving at first sight.
Lesson #3 teaches you how to use the keywords you figured out in lesson #2 (as you can see lessons are interconnected so make sure that you don’t skip any of them) to create an awesome eye-catching title which will entice people to find out more about your book.
You will also learn how to avoid legal issues and violating trademarks as a Kindle publisher which is an issue which could completely throw you off track and ruin your game.
Lesson #4 – Design a Cover that Sells
The cover of your book is just as important as its title because together, they basically make the first impression of your book.
And if the first impression of your book sucks or is bland and boring, no one is going to bother to find out more about it not to mention actually buy it.
However, it goes without question that most people won’t be able to create the cover themselves and that’s why Stephan teaches you how to use Fiverr (a freelance hiring platform) to find someone to design a nice book cover for you (it will cost no more than $10).
Within this lesson you’ll also find a downloadable script that you could send over to the freelancer designer you’ll choose, to explain to them exactly how you want your Kindle cover in order to avoid wasting your time and money because the freelancer was unable to understand what you really wanted.
Lesson #5 – Kindle Book Creation
This is where you start figuring out the step by step process of writing the content of your book.
If you don’t have the time or willingness to write the book yourself, no problem…
You’ll also find out how to have your ebook outsourced, recommended ghostwriting services, the pros, and cons of each one, as well as a ghostwriting agreement in order to ensure that the ghostwriter makes your book unique and original and doesn’t use plagiarism.
Lesson #6 – Preparing Your Book for Publishing
Now that the content of your book is ready, you have to proofread it, edit it, and format it before you go ahead and publish it, especially if you haven’t written it yourself.
Note: Formatting your book the wrong way might even get it disapproved by Kindle.
Lesson #7 – Creating a KDP Account
You obviously need to create a Kindle Direct publisher account before you are able to publish your book and start earning money and this video is going to guide you through the process of actually creating one the right way.
Lesson #8 – Publishing Your Book on Kindle
Now that you have your ebook ready, this lesson is going to take you through the three steps of publishing it on Kindle.
It also shows you some techniques to get your book found more easily on Amazon such as including keywords in your book summary and description, etc.
At the bottom of the lesson, you’ll also find a downloadable Kindle ebook description template.
Lesson #9 – Viewing Your Kindle Book
Once you publish your ebook, it will go through an approval process from Amazon which would take somewhere around 12-24 hours (Amazon actually ends up banning some kinds of books such as those which include pornographic material, offensive content, or are formatted poorly as stated above).
In this lesson, you’ll learn some details about that approval process as well as how to view your book within Kindle until and after it gets published, how to update it, how to share your link to promote it, etc.
Lesson #10 – Getting Amazon Reviews
This is the longest lesson of the course, containing 7 videos in totala s well as one of the most important ones.
Personally, I never buy anything before I read at least a dozen different reviews, either this is a book or a t-shirt, and I imagine that 99.9% of people browsing the internet behave the exact same way.
So, as you can imagine, getting positive reviews on your book will be critical to your success and within this lesson, you’ll find out several ways to do so.
Stephan also goes on to explain the importance of getting verified reviews and teaches how to get verified ones over unverified ones which will increase your credibility and ultimately boost your sales.
However, some of the techniques mentioned within this lesson such as getting reviews from Facebook groups and Twitter are outdated and probably won’t really work nowadays.
Note: Truthfully, one major downside of the KMM 2.0 is that it is not getting updated regularly with the most up to date techniques.
Lesson #11 – Marketing Your Book on KDP Select
In this lesson, Stephan talks about KDP Select and how to use one of its tools, Kindle Countdown Deals, to offer your ebook for free for a limited period of five days in order to get your book in front of more people, gather more reviews, and get your name out there as a Kindle publisher (you can do that every three months).
He also talks briefly about submitting your books to Kindle directories which can be a very tedious task and that’s why Stephan recommends a premium tool called K Optimizer in order to automate this whole process which in my opinion is not worth neither your time nor the money because submitting your books to free directories won’t really bring any substantial results nowadays.
Lesson #12 – Using Twitter and Facebook to Promote Your Book
In this lesson, it is suggested that you promote your ebook in some Facebook groups as well as on Twitter.
Unfortunately, such practices are dead.
Stephan provides two PDFs with some links to Facebook and Twitter groups in order to promote your book but most of them are either broken or redirect you to inactive or closed groups.
So, this lesson is basically just a waste of time.
Lesson #13 – Additional Book Promotion Strategies
Here, Stephan points out that you should not just rely on Amazon traffic for scaling your Kindle publishing business but instead include other ways to reaching people such as
- Youtube videos
- Email marketing
- Guest posting
- Word of mouth
Truth is that most successful Kindle publishers, including Stephan, have turned that successful due to employing multiple ways of reaching people and cultivating a loyal following.
And since Amazon’s ranking algorithm is going to keep changing just like all other search engine algorithms, it’s not smart to just rely on it to get your books in front of people.
The more ways you employ to get your name out there the better.
Lesson #14 – Boosting Your Amazon Keywords Ranking
More strategies to boost your keyword rankings and beat your competition such as using Amazon’s Wishlist platform.
Lesson #15 – Setting up Your Amazon Author Central Account
Setting up an Amazon author central account in order to increase your credibility and trustworthiness as an Amazon Kindle publisher.
This way people will trust your ebooks and buy them more easily.
Lesson #16 – Monetizing Your Kindle eBook
This is just an introductory 5-minute video training on creating other versions of your book such as an audiobook, promote it on an email list that you’ll create, using affiliate links in it in order to promote relevant products and earn commissions, etc
If anything within this video catches your attention, and you want to find out more about it, you’ll have to pay for the advanced lessons within the Full Disclosure course ($67 per month).
Lesson #17 – Creating a Series of Books and Monetizing the Back-end
This lesson is all about creating a series of books in relevant niches and cross-promoting each one of them within the others.
For instance, if you’ve written a book on working out, you could cross-promote it with other books on nutrition, supplements, proper rest, etc.
This is really smart because if someone ends up really enjoying one of your books, they might end up purchasing several others of those you have written, thus earning you more money.
Way to go!
He also barely touches the subject of getting people to subscribe to your newsletter through a blog you’ll create.
Lesson #18 – Dealing With Negative Reviews
No matter how great a book is, it’s inevitable that at some point it will get some negative reviews.
Hell, even some of the greatest books in human history such as The Lord of the Rings and Harry Potter also have gotten negative reviews.
One of the best ways to deal with negative reviews are seeing them as feedback to improve upon your books and yourself.
Another way is to create a very high-quality book in the first place in order to attempt to minimize the negative reviews you’ll get, although again, no matter how awesome is your book, you are inevitably going to get negative reviews, period…
Lesson #19 – Scaling up Your Kindle Books and Making More Money
This lesson talks a bit about ways to scale up your Kindle publishing business by creating multiple books as well as outsourcing more of your tasks.
However, in order to find out exactly how to do that, you’ll have to purchase Stephan’s upsells, Full Disclosure and Kindle VA Training Program.
Lesson #20 – How to Make Your Books Profitable Long-term
Sometimes, a Kindle book could suffer a decline for some reasons despite selling well in the beginning.
Stephan will let you know some of the reasons that this could happen as well as how to prevent it or fix it if it has already taken place.
Lesson #21 – How to Track, Manage, and Optimize Your Kindle Books
In this last lesson, Stephan points out that once you have published a lot of books, it will be hard to monitor each one of them one by one and this could lead to drops in rankings which you won’t realize until your income levels have declined dramatically.
To prevent that he recommends purchasing a Kindle book monitoring and managing tool he has created called K Money Mastery Optimizer to make those tasks easier and more manageable.
FYI, at the bottom of each single of those 21 lessons, there’s an actionable assignment to encourage you to act on everything you’ve just learned helping you to consolidate your knowledge as well as a comment section in case you have any queries.
Lastly, at the very end of the 21 lessons you’ll find a video of Stephan recommending that if you decide to become a Kindle publisher, you should also consider becoming an online marketer as well.
It’s true that Kindle publishing and internet marketing go side by side so I couldn’t agree more…
Learning some basic internet marketing principles will definitely help you succeed better and faster as a Kindle publisher and as stated earlier on, running a blog or a YouTube channel absolutely increases your credibility, trustworthiness, following, and thus your earnings.
However, internet marketing is not being taught in the main KMM 2.0 course but in his Full Disclosure upsell, so if you decide to go for it you’ll have to pay $67 more each month to maintain your membership.
On the other hand, I have been learning internet marketing for the last 3 years in Wealthy Affiliate which you can join for free. Its premium membership could cost as little as $30 per month, its training is of a way higher quality and quantity than that of Full Disclosure’s, and it’s highly recommended by me.
You can take a look at my Wealthy Affiliate review right here!