If you are a beginner having no clue how to build and scale a Kindle publishing business, this is where you start.
This training consists of 21 lessons which walk you through the process of building a successful Amazon Kindle publishing business from scratch.
Some of the things that you are going to learn during those 21 lessons include
- Determining your book’s niche
- Conducting keyword research for your book
- Crafting your book’s title
- Outsourcing your book’s cover
- Getting positive Amazon reviews
- Outsourcing the content of your book
- Scaling up your business
- Marketing your book
- and much more
According to Stephan, those 21 lessons teach you the exact same process he follows to make every single ebook he creates a success.
You don’t need any technical skills or previous experience to start applying any of the techniques taught. You will learn everything you need to learn progressively during the training.
Since you are still here, let me give you an overview of each one of those 21 lessons.
Lesson #1 – Finding a Profitable Niche
“Niche” basically means the subject of your book.
Choosing the right subject for your book can make the difference between you succeeding and failing.
Optimally, choose a subject which you are passionate and a little knowledgeable about.
Lesson #2 – Keyword Research
Keyword research and employment is an important aspect of most online endeavors as people always browse the web using keywords.
In this lesson, you’ll learn how to determine if the niche you chose in lesson #1 is one that you should really go for based on its competition, earnings potential, popularity, etc as well as how to dig for the right keywords in order to maximize your earnings and minimize your competition.
Lesson #3 – Creating a Title That Sells
The first thing people are going to check out about your book is its title…
And a good title can make the difference between someone wanting to find out more about your book or leaving at first sight.
Lesson #3 teaches you how to use the keywords you figured out in lesson #2 (as you can see lessons are interconnected so make sure that you don’t skip any of them) to create an awesome eye-catching title which will entice people to find out more about your book.
You will also learn how to avoid legal issues and violating trademarks as a Kindle publisher which is an issue which could completely throw you off track and ruin your game.
Lesson #4 – Design a Cover that Sells
The cover of your book is just as important as its title because together, they basically make the first impression of your book.
And if the first impression of your book sucks or is bland and boring, no one is going to bother to find out more about it not to mention actually buy it.
However, it goes without question that most people won’t be able to create the cover themselves and that’s why Stephan teaches you how to use Fiverr (a freelance hiring platform) to find someone to design a nice book cover for you (it will cost no more than $10).
Within this lesson you’ll also find a downloadable script that you could send over to the freelancer designer you’ll choose, to explain to them exactly how you want your Kindle cover in order to avoid wasting your time and money because the freelancer was unable to understand what you really wanted.
Lesson #5 – Kindle Book Creation
This is where you start figuring out the step by step process of writing the content of your book.
If you don’t have the time or willingness to write the book yourself, no problem…
You’ll also find out how to have your ebook outsourced, recommended ghostwriting services, the pros, and cons of each one, as well as a ghostwriting agreement in order to ensure that the ghostwriter makes your book unique and original and doesn’t use plagiarism.
Lesson #6 – Preparing Your Book for Publishing
Now that the content of your book is ready, you have to proofread it, edit it, and format it before you go ahead and publish it, especially if you haven’t written it yourself.
Note: Formatting your book the wrong way might even get it disapproved by Kindle.
Lesson #7 – Creating a KDP Account
You obviously need to create a Kindle Direct publisher account before you are able to publish your book and start earning money and this video is going to guide you through the process of actually creating one the right way.
Lesson #8 – Publishing Your Book on Kindle
Now that you have your ebook ready, this lesson is going to take you through the three steps of publishing it on Kindle.
It also shows you some techniques to get your book found more easily on Amazon such as including keywords in your book summary and description, etc.
At the bottom of the lesson, you’ll also find a downloadable Kindle ebook description template.
Lesson #9 – Viewing Your Kindle Book
Once you publish your ebook, it will go through an approval process from Amazon which would take somewhere around 12-24 hours (Amazon actually ends up banning some kinds of books such as those which include pornographic material, offensive content, or are formatted poorly as stated above).
In this lesson, you’ll learn some details about that approval process as well as how to view your book within Kindle until and after it gets published, how to update it, how to share your link to promote it, etc.
Lesson #10 – Getting Amazon Reviews
This is the longest lesson of the course, containing 7 videos in totala s well as one of the most important ones.
Personally, I never buy anything before I read at least a dozen different reviews, either this is a book or a t-shirt, and I imagine that 99.9% of people browsing the internet behave the exact same way.
So, as you can imagine, getting positive reviews on your book will be critical to your success and within this lesson, you’ll find out several ways to do so.
Stephan also goes on to explain the importance of getting verified reviews and teaches how to get verified ones over unverified ones which will increase your credibility and ultimately boost your sales.
However, some of the techniques mentioned within this lesson such as getting reviews from Facebook groups and Twitter are outdated and probably won’t really work nowadays.
Note: Truthfully, one major downside of the KMM 2.0 is that it is not getting updated regularly with the most up to date techniques.
Lesson #11 – Marketing Your Book on KDP Select
In this lesson, Stephan talks about KDP Select and how to use one of its tools, Kindle Countdown Deals, to offer your ebook for free for a limited period of five days in order to get your book in front of more people, gather more reviews, and get your name out there as a Kindle publisher (you can do that every three months).
He also talks briefly about submitting your books to Kindle directories which can be a very tedious task and that’s why Stephan recommends a premium tool called K Optimizer in order to automate this whole process which in my opinion is not worth neither your time nor the money because submitting your books to free directories won’t really bring any substantial results nowadays.
Lesson #12 – Using Twitter and Facebook to Promote Your Book
In this lesson, it is suggested that you promote your ebook in some Facebook groups as well as on Twitter.
Unfortunately, such practices are dead.
Stephan provides two PDFs with some links to Facebook and Twitter groups in order to promote your book but most of them are either broken or redirect you to inactive or closed groups.
So, this lesson is basically just a waste of time.
Lesson #13 – Additional Book Promotion Strategies
Here, Stephan points out that you should not just rely on Amazon traffic for scaling your Kindle publishing business but instead include other ways to reaching people such as
- Blogging
- Youtube videos
- Email marketing
- Guest posting
- Forums
- Ads
- Word of mouth
- Etc
Truth is that most successful Kindle publishers, including Stephan, have turned that successful due to employing multiple ways of reaching people and cultivating a loyal following.
And since Amazon’s ranking algorithm is going to keep changing just like all other search engine algorithms, it’s not smart to just rely on it to get your books in front of people.
The more ways you employ to get your name out there the better.
Lesson #14 – Boosting Your Amazon Keywords Ranking
More strategies to boost your keyword rankings and beat your competition such as using Amazon’s Wishlist platform.
Lesson #15 – Setting up Your Amazon Author Central Account
Setting up an Amazon author central account in order to increase your credibility and trustworthiness as an Amazon Kindle publisher.
This way people will trust your ebooks and buy them more easily.
Lesson #16 – Monetizing Your Kindle eBook
This is just an introductory 5-minute video training on creating other versions of your book such as an audiobook, promote it on an email list that you’ll create, using affiliate links in it in order to promote relevant products and earn commissions, etc
If anything within this video catches your attention, and you want to find out more about it, you’ll have to pay for the advanced lessons within the Full Disclosure course ($67 per month).
Lesson #17 – Creating a Series of Books and Monetizing the Back-end
This lesson is all about creating a series of books in relevant niches and cross-promoting each one of them within the others.
For instance, if you’ve written a book on working out, you could cross-promote it with other books on nutrition, supplements, proper rest, etc.
This is really smart because if someone ends up really enjoying one of your books, they might end up purchasing several others of those you have written, thus earning you more money.
Way to go!
He also barely touches the subject of getting people to subscribe to your newsletter through a blog you’ll create.
Lesson #18 – Dealing With Negative Reviews
No matter how great a book is, it’s inevitable that at some point it will get some negative reviews.
Hell, even some of the greatest books in human history such as The Lord of the Rings and Harry Potter also have gotten negative reviews.
One of the best ways to deal with negative reviews are seeing them as feedback to improve upon your books and yourself.
Another way is to create a very high-quality book in the first place in order to attempt to minimize the negative reviews you’ll get, although again, no matter how awesome is your book, you are inevitably going to get negative reviews, period…
Lesson #19 – Scaling up Your Kindle Books and Making More Money
This lesson talks a bit about ways to scale up your Kindle publishing business by creating multiple books as well as outsourcing more of your tasks.
However, in order to find out exactly how to do that, you’ll have to purchase Stephan’s upsells, Full Disclosure and Kindle VA Training Program.
Lesson #20 – How to Make Your Books Profitable Long-term
Sometimes, a Kindle book could suffer a decline for some reasons despite selling well in the beginning.
Stephan will let you know some of the reasons that this could happen as well as how to prevent it or fix it if it has already taken place.
Lesson #21 – How to Track, Manage, and Optimize Your Kindle Books
In this last lesson, Stephan points out that once you have published a lot of books, it will be hard to monitor each one of them one by one and this could lead to drops in rankings which you won’t realize until your income levels have declined dramatically.
To prevent that he recommends purchasing a Kindle book monitoring and managing tool he has created called K Money Mastery Optimizer to make those tasks easier and more manageable.
FYI, at the bottom of each single of those 21 lessons, there’s an actionable assignment to encourage you to act on everything you’ve just learned helping you to consolidate your knowledge as well as a comment section in case you have any queries.
Lastly, at the very end of the 21 lessons you’ll find a video of Stephan recommending that if you decide to become a Kindle publisher, you should also consider becoming an online marketer as well.
It’s true that Kindle publishing and internet marketing go side by side so I couldn’t agree more…
Learning some basic internet marketing principles will definitely help you succeed better and faster as a Kindle publisher and as stated earlier on, running a blog or a YouTube channel absolutely increases your credibility, trustworthiness, following, and thus your earnings.
However, internet marketing is not being taught in the main KMM 2.0 course but in his Full Disclosure upsell, so if you decide to go for it you’ll have to pay $67 more each month to maintain your membership.
On the other hand, I have been learning internet marketing for the last 3 years in Wealthy Affiliate which you can join for free. Its premium membership could cost as little as $30 per month, its training is of a way higher quality and quantity than that of Full Disclosure’s, and it’s highly recommended by me.
You can take a look at my Wealthy Affiliate review right here!
16 Responses
Hi Harry,
I would have liked to be able to test drive Kindle Money Mastery 2.0 for free. But $7 doesn’t seem much, so I’ll give it a try. It sounds legit since the success stories are real. And that the training is comprehensive to beginners because I have no clue about Kindle.
I like reading Kindle books but I never imagined I could create my own until like a couple of minutes ago.
Well, you can definitely earn your living through publishing Kindle books. After all, someone published those Kindle books you have been reading all along and making money off of them.
$7 for a week is not that much. I believe that in a week you can figure out if the program is for you or not. And if not, you can even ask for those $7 back.
Let me know how this goes 🙂
Harry
Hi there,
Wow, all I can say is that your article is just awesome!
I’ve never thought of creating a Kindle book until I read your article. It really inspired me!
Can we create a kindle in any niche?
The Money Mastery course seems to be very interesting, I would love to try this out and see how it goes. Anyway, it’s quite affordable for what this course offers. My niche is about sailing, so I was wondering if this would work?
Is there a way I can find out if creating a kindle about sailing will work?
Thank you!
Hi Daniella, you can really create a Kindle ebook in any niche that you want.
However, I don’t really know if you can find out if your niche is going to be profitable and without much competition before purchasing the course and especially without a tool recommended within the course, Kindle Spy.
On the other hand, I imagine that you could browse Google to find out if you can do your research manually.
What I would do is simply head over to Amazon and start looking at other similar books… How much do they sell for? How many reviews do they have? Do they have positive or negative reviews? Are their publishers well established or have just written one book?
Nevertheless, to me, sailing sounds like a decent niche to create a book around so, go for it!
The course will teach you how to refine your niche to maximize your chances of success anyways.
Harry
Hi Harry,
What a thorough review of Kindel Money Mastery 2.0 you got there.
Very useful information on how it all works. I never even thought about writing my own ebooks until recently but I have been working online blogging for the last nine months so I suppose it’s a similar concept, writing about what interests you.
I am put off by the upsells that this program offers, they seem expensive. Are the compulsory to pay or is there a way to avoid them if you made a certain amount of sales?
It seems that I would prefer your alternative option, Wealth Affiliate. With no credit card required and no joining fee, it feels like a no brainer for me.
I will check both of them out anyways so thanks for sharing!
Dear Matthew,
The upsells are not compulsory but optional of course. You don’t have to buy them if you don’t want to and you could also buy them down the road if you deem necessary.
Going for Wealthy Affiliate is a solid choice but just so you know, Wealthy Affiliate is not teaching you about Kindle Publishing but rather creating an affiliate marketing business, which has to do with blogging which you already are.
Anyway, since you decided to go for Wealthy Affiliate, I guess I’ll see you inside!
Harry
Writing Kindle books is one of the many legitimate ways to make money online, and KMM 2.0 generally looks like a good course on how to do it.
However, $97 is too expensive. If you went on Amazon, you could probably find good books on the same subject for much cheaper.
Also, I think that making money though Kindle is only advisable if you can write the books yourself. Although ghostwriting services exist, anybody who has the talent to write profitable Kindle books would probably just do it for themselves rather than looking for a ghostwriting job.
Even if they did take up ghostwriting, their fee would probably be so high as to take up any profits you might make.
Dear Pascal, you could indeed find lots of cheaper books teaching Kindle Publishing on Amazon but do not forget that KMM 2.0 is not just a book but a wholesome course.
You always get what you pay.
I agree with you are to become a Kindle publisher, you should write a few books yourself before hiring someone else to do it for you but nonetheless hiring a ghostwriter is not as expensive as you might think.
On the other hand, as said again, what you pay you get. A $100 ghostwriter won’t create the same quality book as a $500 ghostwriter and as you can understand, a low quality book won’t sell as well as a high quality book.
Anyway, everything is being taught within the course and don’t forget that you don’t have to pay $97 to find out what it’s about. You can test drive it for a week with only $7 😉
Harry
As you have said kindle books are for those that are after creating a passive income online but to get that stage of reaching this point, you must have written quite lots of Kindle books and done a lot of adverts.
To me, it still requires lots of works just as an affiliate but the only difference is that it pays off in the long run.
So, I will stick with affiliate marketing for now 🙂
Hi Augusta,
Publishing Kindle books has the potential to bring in a long-term, passive income just like affiliate marketing down the road.
You definitely need to publish a lot of Kindle books to reach that point but you don’t have to pay for adverts. KMM 2.0 teaches you how to get traffic mostly organically or through social media, forums, blogging, etc.
Have you checked out Wealthy Affiliate? It is an affiliate marketing training platform which could help you speed up the process of earning money through affiliate marketing as well as increase your chances of success.
If not, make sure to check out my Wealthy Affiliate review.
Harry
You really went the whole hog on this one so to speak! I’m impressed with ALL the in-depth information your have provided and it took me a while to wade through all your hands-on experience with this most informative article.
I am currently looking to create an eBook and/or for Kindle, and was intrigued by the options of this training course.
What I liked about it is the fact that you reveal the secret of the $7.00 week-long option with the possibility of a refund if not happy within 30 days. In essence, if you wing it right you could get your money back after trying for it for free for 7 days, and then requesting a refund.
However, before I read your article, I had found a way to create my own eBook Cover which was quite amazing, it took a while for me to get it right, but I managed after a time and it was quite amazing how the cover turned out!
So what I’m advocating, is that it is possible to actually create an eBook by doing your own training on it by searching the internet. I am also in agreement that creating one’s own website and selling an eBook through that website is probably more successful than on Kindle. That’s probably the route I will take as I’m leaning more to that solution.
Thank you for taking oodles of time to compile this article so that I could make an informed decision on how to make my eBook!
You can absolutely learn to do anything, including writing an ebook, using the free information you can find around the internet (YouTube, blogs, etc).
However, by purchasing a dedicated course such as Kindle Money Mastery 2.0 you could save a lot of time and energy researching through all this noise and going through trial and error until you find out what actually works.
Creating a website/blog for your Kindle publishing business is undeniably a smart choice and something I would do as well.
I hope it all works out well for you.
Harry
A really interesting way to earn some extra money online – I never really considered this avenue as a legit earning possibility before!
To be honest, I really like the fact that you can test drive the whole thing for a week for $7. In my experience these test drives can really work out if you are willing to knuckle down for seven days and learn – more often than not you can learn everything you need within this test period (and end up paying less for the product overall!).
What level of English do you have to be at for this product to work for you – would it only work for native English speakers/writers?
Dear Chris,
I hadn’t though about it this way. I guess that if you devote some hours per day you could go through all the available lessons even in less than a week.
You definitely don’t have to be a native English speaker to become a successful Kindle publisher (some of the KMM 2.0 success stories I have included above are not native speakers). All you have to be able to do is communicate your ideas and solutions to other people and to do that you just need some basic English knowledge.
Nonetheless, being a native English speaker could definitely make the whole process much faster and easier but with practice, even those who are not native English speakers could end up sounding like one ( BTW, I am not a native English speaker and when I first started writing, I truly sucked :P).
Harry
This is amazing because believe it or not I’m a Kindle author myself trying to make it in the world of self-publishing. While I’ve gotten a few of these 21 lessons down, I’m still VERY new to the marketing side so I would find full value in this course. I’ve come across a few taught by authors like Nick Stephenson and Mark Dawson, but this one appears to be more of a total package, as the former simply talk more about reader magnets (Stephenson) and advertising (Dawson). Two great courses, but the fact this one is an overall scope means if I would invest in a course (and I will) I would choose KMM at the moment.
I believe it 😛
Kindle Money Mastery 2.0 covers a lot when it come to the marketing of your ebooks so I think that you’ll indeed find the course valuable. Please let us know how you found it when you try it out.
Harry