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Is Bellame an MLM Pyramid Scam? You’ll Be Surprised! [Review]

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Bellame is a company that operates within the beauty and skincare niche.

The company manufactures and distributes beauty and skincare products such as sleeping masks, moisturizers, cleansers and much more.

Bellame also has an MLM compensation plan in place, meaning that the company will pay you money for distributing its products to retail customers as a “Partner” as well as getting other people to enroll as Bellame’s Partners and distribute the company’s products themselves…

This raises a few questions…

-Is Bellamy actually legit?
-Are its products worth it?
-Does it offer the potential for you to achieve your financial goals?
-Or is it just another scammy pyramid scheme like those who leave those who join them hundreds of dollars poorer?

In this Bellame review, you’ll discover everything you need to make an informed decision about whether this company is worth your time, attention, and money or not, such as

  • What Bellame is
  • How it works
  • The company’s background
  • How much it costs to join
  • Its compensation plan
  • If it’s a pyramid scheme or not
  • The products it offers
  • Its owners
  • Pros and cons
  • and much more

Let’s get cracking!

Bellame Overview

Name: Bellame Beauty INC.

Owners: Melissa & Scott Thompson


  • Partner enrolment – $99(One-time payment)

Upon enrollment, Bellame also offers you the option to purchase several additional discounted product bundles to jump-start your business that cost from $35 to $300 as well as several sales tools that cost from $8 to $16.

Official Website:

Suggested? So and so…

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  • Affordable Entry
  • Free Replicated Website
  • Experienced Leadership

Jump to the Pros Section

  • Competitive Industry
  • MLM Business Model
  • Company is Still New

Jump to the Cons Section

Before I move on to the actual Bellame MLM review, I want to reveal to you some general MLM statistics that will probably SHOCK you to your very core.

The Network Marketing Game
DON'T bother joining an MLM...

…until you’ve taken a good look at these shocking MLM statistics.

What is Bellame About?

As stated in the beginning, Bellame is an MLM company that manufactures and distributes a variety of beauty and skincare products.

Bellame was founded back in 2017 by Melissa & Scott Thompson (husband & wife).

According to my research, Mellisa has extensive experience in the MLM business model as well as in the beauty and skincare market as she has worked with huge companies such as Avon and Belcorp for many years. For a brief period of time, she was also the Chief Marketing Officer of Astoria, a company created in 2010 by her husband Scott.

Scott brings 25 years of digital marketing experience to the table. His company, Astoria, which is almost 10 years old, was ranked #119 on the Inc. 5000 for 2015 and is still growing to this very day.

Bellame’s mission is simple and it is to empower women from the inside out because and I quote” When you share your confidence, purpose, and passion with others, your external beauty shines even brighter”.

In less than a year since it was first launched Bellame managed to gather 10K Partners (when they were really expecting to gather no more than 500) and paid out $3 million in affiliate bonuses.

Bellame Products and Prices

According to Bellame, its products are the ultimate luxury experience, pampering in every way, and provide clinical results. Inspired by luxury and powered by science. Acqua Lumiere is a stunning, skin-transforming mix of “water” and “light”. An ultra-luxurious line packed with powerhouse, clinical-grade ingredients – minus harsh chemicals like parabens and phthalates – and it’s patented technology delivers exactly what your skin needs, precisely when it needs it. 

The products that Bellame manufactures and distributes are the following:

  • Dream Luxe Sleeping Mask – $78/50ml
  • Hydrating Cleanser – $48/150ml
  • Hydrating Serum – $88/30ml
  • Hydrating Eye Cream – $68/15ml
  • Hydrating Moisturizer – $78/50ml
  • Moisturizing Lip Gloss – $27/5.5ml

How Does Bellame Work?

Bellame offers you the opportunity to earn money by becoming a “Partner” of the company and distribute all its products yourself.

First of all, as a Bellame Partner, you can get up to 40% discounts on the products you purchase for personal use.

Also, you can earn up to 40% commissions when you sell Bellame’s products to retail customers and up to 35% commissions for Beauty Passport sales.

However, that’s not all…

Bellame also allows you to build a residual income with commissions paid based on your downline’s sales volume thought a uni-level compensation plan as well as through various bonuses that you’ll receive based on the rank you have achieved within the company…

The ranks that you can qualify for along with their respective qualification criteria are the following:

  • Active Partner – maintain $300 worth in retail sales every 3 months
  • Senior Partner – $500 PV + one personally enrolled Active Partner
  • Executive Partner – $1000PV + three personally enrolled Active Partners
  • Director – $500PV + $3000GV + four personally enrolled Active Partners
  • Senior Director – $500PV + $3000GV + four personally enrolled Active Partners + at least one 1st Generation Director on your team
  • Executive Director – $500PV + $3000GV + four personally enrolled Active Partners + at least two 1st Generation Directors on your team
  • Diamond Director – $500PV + $3000GV + four personally enrolled Active Partners + at least four 1st Generation Directors on your team
  • Platinum Executive Director – $500PV + $3000GV + four personally enrolled Active Partners + at least six 1st Generation Directors on your team + $125K or more in total downline sales volume for the month

The higher the rank you achieve, the higher your income potential with Bellame.

For instance, an Active Partner doesn’t qualify for a 5% Sales Mentor Bonus on all personal retail sales which a Senior Partner qualifies for.

I dive deeper into Bellame’s compensation plan right below.

Bellame's Compensation Plan

The majority of MLM companies have so overly complicated compensation plans that it feels like you need to have a rocket scientist doctorate to understand just their first paragraph.

Thankfully, Bellame’s compensation plan is rather simple.

Bellame compensates you for your sales and recruiting efforts in 10 different ways.

  1. Retail Sales Commissions
  2. Beauty Passport Commissions
  3. Elite Sales Bonus
  4. Sales Mentor Bonus
  5. Business Building Bonus
  6. Personal Generation Bonus
  7. 1st Generation Bonus
  8. 2nd Generation Bonus
  9. 3rd Generation Bonus
  10. Infinity Bonus

If you want to find out more about all those commissions and bonuses and how you can generate an income with them, go ahead and take a look at Bellame’s full compensation plan right here.

Please note that Bellame’s compensation plan might undergo changes from time to time so by the time you read this review, some of the info, the commission rates, the rank bonuses, etc that are displayed in the compensation plan I shared with you right above might not be that accurate.

If you still have questions about Bellame’s compensation plan, you could contact its support team through the contact form on the company’s website or at the telephone number 833-2355263

Or you could contact me at and I will do my best to help you out.

How Much Does It Cost to Become a Bellame Partner?

To enroll as a Bellame Partner all you have to pay for is an “Influencer Kit” which costs a one-time payment of $99 and contains 

  • A Bellame Boutique Website
  • 1 Bellame Box
  • 1 Bellame Binder & Training Materials
  • 10 Brand Brochures
  • 10 Sets of Product Samples
  • 10 Opportunity Trifolds

Upon enrollment, Bellame also offers you the option to purchase several additional discounted product bundles that cost from $35 to $300 to jump-start your business as well as several sales tools that cost from $8 to $16 each.

Please note that none of those additional purchases are mandatory. Purchasing the $99 Influencer Kit is enough for you to become Bellame’s Partner and participate in their compensation plan.

Is Bellame a Pyramid Scheme?

Most of the time it’s very hard to distinguish between a legit MLM company and a pyramid scheme.

The video below will help you understand how to spot and avoid pyramid schemes in general.

The main difference between an MLM and a pyramid scheme is that MLMs give you the opportunity to earn commissions by selling actual products or services to other people in retail without having to recruit them while with a pyramid scheme the only way to earn money is by recruiting other people into the scheme.

Since with Bellame you have the option to earn commissions by pushing the company’s products to retail customers, I have to conclude that Bellame is NOT a pyramid scheme.

Bellame Pros

  • Affordable Entry
  • Free Replicated Website
  • Experienced Leadership

1 • Affordable Entry: Bellame is one of the cheapest MLM companies to join that I’ve come across until now. With a one-time fee of $99, you can become a part of the company’s compensation plan and potentially earn hundreds of dollars in commissions per month (if you play your cards right) by distributing its products.

Just to give you a frame of reference, NewYou (a CBD MLM) requires you to pay at least $70 per month to allow you to receive commissions.

2 • Free Replicated Website: Upon signing up as a Bellame Partner, the company provides you a pre-made website/e-shop which people can visit and purchase the Bellame products they need online.

When someone who visits your personalized website purchases one or more Bellame products through it, you earn up to 40% commissions of the total amount of money paid by that customer.

In addition, if someone signs up as a Bellame’s Partner through your website you become their sponsor and they become part of your downline. 

If marketed the right way, this website could help you maximize your customers, commissions, and recruits.

The website is also beautiful, simple, and easy to navigate (it’s basically an exact replica of Bellame’s original website).

3 • Experienced Leadership: What I like a lot about Bellame is that its founders seem to have a lot of experience in the MLM and beauty and skincare industries.

Scott is the founder of a performance marketing company that has been continuously growing since 2010 and Melissa has been involved for many years with companies like Avon and Belcorp which are giants in the beauty and skincare market.

This kinda reassures me that the company is probably in good hands and won’t tank within the next few months despite being relatively new as studies have shown that one of the most prominent reasons that MLMs fail is bad leadership.

Bellame Cons

  • Competitive Industry
  • MLM Business Model
  • Company is Still New

1 • Competitive Industry:  There’s a lot of money in the beauty and skincare industry and where the money goes, competition follows.

According to research, the beauty & skincare industry has been growing exponentially during the last few years and companies are always launching innovative product campaigns in order to ensure that they get the upper hand over their competition.

I am just saying this to prepare you because if you go into this industry, you’ll have to go against giants like Avon and Younique and this ain’t going to be easy.

2 • MLM Business Model: As mentioned earlier, I am not that fond of the MLM business model in general for many reasons, mainly due to the awfully low success rates of their participants.

I mean, why even bother with an MLM when you can just as easily create your very own online business which actually offers so much more chances of bringing in an actual profit and would actually require a lot less effort on your part?

It doesn’t make any sense.

If my arguments convinced you to seize that better opportunity, you can get started with Wealthy Affiliate and/or Project 24.

3 • Company is Still New: According to statistics, an average MLM company will fail 12-14 months after its launch.

At the time of this review, Bellame might be 2 years but the company is still considered new.

Research has shown that 95% of MLMs have shut down before they reach 10 years of age so we can’t really predict if Bellame will be among that 5% of MLM companies that last in the long-term or not.

Somehow, I trust that it will!

The upside is that when an MLM company is new the market has not yet been saturated with its products or with people who are trying to recruit even their dog so you will probably be able to find customers and recruit people a lot easier.

Is Bellame Suggested?

If I was really into the beauty and skincare industry, then maybe I would give Bellame a try.

But I am not… And not because I am a guy but because my skin is awesome by itself hehe 😛

Jokes aside, I am pretty sure that if you do your research, you might be able to find more reputable and credible MLM companies in the industry, with a wider variety of products, as well as a better compensation plan.

To tell you the truth, personally, I am not at all fond of MLMs in general.

  • The success rate of their affiliates is awfully low
  • They are extremely volatile
  • You need to invest a ton of money, time, and energy until you manage to make a profit (if you ever actually make a profit)
  • And most of them focus on recruiting people instead of pushing an actual valuable and beneficial product or service in retail

Plus, in order to make money with the MLM business model, you’ll probably have to turn into a sleazy salesperson and I really hate selling as much as I hate being sold to.

Written by:

Harry is the founder and creative director of Dear Boss I Quit. His mission is to inspire and help as many people as possible escape the 9-5 grind forever by building a passive income online just like he accomplished a few years back.

You can read more about Harry’s story right here.

6 Responses

  1. This article has made me understand a lot about Bellame.

    This MLM company doesn’t seem like a scam at all. It’s actually one of the best MLM’s I’ve read about. But I always have this belief within me that MLM’s are extremely hard to succeed with. 

    It doesn’t matter what you’re selling or what market you’re in when it comes to an MLM more people will lose money and of the people that do make money, most of them are far from making a full-time income.

    1. That’s why I am offering the alternative of building an online business of your own within the article 🙂

      A lot more chances of earning a profit, much higher earnings potential, the business is 100% yours, and you don’t have to invest a lot of money.

      Have you checked out Wealthy Affiliate or Project 24?

      Maybe you’ll find what you are looking for in one of them.


  2. I liked the fact that such a new company has good products which could compete with other old companies. Their skin products look amazing and authentic.

    I have a couple of questions though…

    Do their products have any side-effects if used for too long? Are their product available for shipping worldwide?

    1. I have no idea neither if their products could have side-effects after long-term use nor if they ship them worldwide.

      You should take those questions directly to the company.

      This article mostly focuses on the MLM opportunity Bellame offers and not on determining the its products have side-effects and how they ship them.


  3. Thanks for sharing this informative Bellame review.

    There are a lot of MLM companies out there and only a few of them are trully legit.

    Bellame’s offer seems very nice but just like the multitude of MLMs, the chances of success are very low.

    I’ve decided to stay away from MLMs because of their faulty business model and start working online as you suggested.

    Thanks a lot!

    1. I am glad that I helped you find the right path 🙂

      Let me know if you have any questions about getting started with your online business.

      I’d be thrilled to help you out!


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